If you’ve ever felt overwhelmed trying to build a business, you’re not alone—and it might not be a motivation problem. In this episode of Powerful on Purpose, Leslie Capps sits down with Kathleen Lawson, a business strategist who helps female solopreneurs step into their CEO role through structure, strategy, and intentional action.

Kathleen shares how many women leave corporate careers with incredible expertise—but struggle to translate that into a sustainable business. Why? Because suddenly, you’re responsible for everything: sales, marketing, systems, and delivery. Without the right business structure and routines, it’s easy to feel scattered, stuck, or constantly behind.

In this conversation, Kathleen breaks down how structure creates freedom, reduces decision fatigue, and allows you to focus on what you do best. She also shares practical strategies for getting your first clients, avoiding common startup mistakes (like overbuilding before selling), and growing your business in a way that aligns with your life.

If you’re ready to stop spinning your wheels and start building with clarity, this episode will give you a grounded, actionable path forward.

Free Gift: Kathleen Lawson is offering her “5 Essential Routines for Solopreneurs” to help you build structure into your business from day one.

👉 https://kathleen-lawson.com/essential-solopreneur-routines

Subscribe for more conversations with powerful women building businesses that create real impact.

Chapters
00:00 – Meet Kathleen Lawson
01:11 – Leaving corporate life
03:13 – Building what she needed
04:21 – The CEO mindset shift
05:36 – Why structure matters
07:14 – Decision fatigue explained
08:23 – Where to start in business
09:30 – Get clients before branding
11:45 – Growth vs foundation phases
14:18 – Why focus beats overwhelm
16:06 – Winning your week

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