How Real Estate Agents Can Build a Human Brand Using Consumer Empathy Strategies
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
How Real Estate Agents Can Build a Human Brand Using Consumer Empathy Strategies
-
Narrated by:
-
By:
Most real estate agents look to other real estate agents for inspiration. That's the problem.
In this episode, I'm joined by Scott Coligan, fractional CMO, former Miller Coors brand strategist, and one of the smartest consumer insights minds I know (and someone I've had the privilege of knowing since I hired him in 2007). Scott developed something called the Human Experience Method, a disruptive approach to consumer research that replaced sterile focus groups with deep ethnographic immersion, and the lessons he learned apply directly to how real estate agents can build brands that people actually feel something about.
We talk about what it really means to understand your client at a human level, why distinction is something you can intentionally create (and how industries like bereavement can actually help you), what Heywell's scrappy startup success can teach agents about investing in the right things early, and why your personality is your packaging.
If you've ever wondered how to stand out in a commodity market, take a listen.