How to Build an AI-Ready Marketing Team

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How to Build an AI-Ready Marketing Team

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In part two of our AI series, we dive into what it really takes to build an AI strategy for marketing teams. Host Elliott Brown is joined again by Aby Varma, founder and principal of Spark Novus, to explore how marketing leaders can operationalize AI with purpose and scale. From identifying high-impact use cases to aligning with business priorities and navigating change management, this conversation offers a practical roadmap for companies ready to embed AI into their marketing strategy.

This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).

Connect with us on LinkedIn to learn about upcoming events, connect and grow!

This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.

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