You can't scale your agency because everything still runs through you.

And until that changes, no hire is going to fix it.

In this episode, we break down why hiring a salesperson rarely works, and why business development in an agency isn't one role, it's actually five distinct functions.

Most founders are juggling all of them at once:

• Marketing & awareness

• Partnerships

• Outbound

• Sales & closing

• Account growth

When you try to replace all of that with one hire, it fails.

We unpack how to deconstruct business development, sequence the right hires, and build a system that actually scales beyond the founder.

If you want a predictable pipeline, stronger close rates, and a business that doesn't depend entirely on you, this is the playbook.

Key takeaways from today:

📌 The "founder bottleneck" is structural—not just a sales problem

📌 Business development is 5 separate functions, not 1 role

📌 Hiring a salesperson too early often sets them up to fail

📌 Account growth is the highest-leverage place to start

📌 Outbound only works once positioning and proof are in place

📌 Founders should shift from operator → architect of the system

📺 Watch us on YouTube

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Peter Kang on LinkedIn: https://www.linkedin.com/in/peterkang34/

Sei-Wook Kim on LinkedIn: https://www.linkedin.com/in/seiwookkim/

AgencyHabits Website: https://www.agencyhabits.com/

AgencyHabits on LinkedIn: https://www.linkedin.com/company/agencyhabits/

Barrel Holdings Website: https://www.barrel-holdings.com/

Barrel Holdings LinkedIn: https://www.linkedin.com/company/barrel-holdings/