How to find the right partner
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How to find the right partner
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This week we chat about how brands like Dettol have created some amazing brand partnerships amidst a pandemic. We also dive into how brand's can create value and discuss the most valuable brands in the US. Our brand feature this week is underwear brand Tradie.
Links:
- https://www.cmo.com.au/article/686633/how-dettol-finding-purpose-new-consumer-footing-through-partnerships/?utm_campaign=digest-2021-03-04&utm_medium=newsletter&eid=467&utm_source=digest&uid=621895&uid_hash=59e7770a14ef0ae2ba69ee237be9eec74fbd36f9
- https://andjelicaaa.substack.com/p/how-brands-create-value?token=eyJ1c2VyX2lkIjoxNzMxMjg0OCwicG9zdF9pZCI6MzIyMDA1NTEsIl8iOiJObllYQSIsImlhdCI6MTYxNTI0NDQzNSwiZXhwIjoxNjE1MjQ4MDM1LCJpc3MiOiJwdWItMTg4MzEiLCJzdWIiOiJwb3N0LXJlYWN0aW9uIn0.EU5fS8ukOIrCf1lQuwuwcdqHgZQS4ibANsKxb_LUMQY
- https://www.forbes.com/the-worlds-most-valuable-brands/#6a7849a5119c
- https://smallbusinessbigmarketing.com/how-to-make-your-brand-a-household-name/