From distiller to distributor, there are few roles that Eoin Bara has not tried his hand at. The founder of Mór Irish Gin created his digital distribution company Tipple to offer flexible solutions for direct-to-consumer and business-to-business distribution – a challenge he felt first hand while growing Mór Irish gin. Eoin goes into detail about the challenges he sees brands facing when it comes to growing distribution, and how Tipple is creating new ways to grow. He also shares details about what it was like to grow a gin brand to the point of sale, and shares some candid insights into what he’d do differently if given the chance to go back and do it again. This episode is an important listen for any spirits business seeking distribution and open to hearing about less traditional routes to market.

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The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

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