If your patient acquisition strategy depends on last-click performance, you're missing the system that actually drives demand.

In this episode of Ignite, Lauren Leone, Cardinal's Chief Growth Officer, sits down with Lisa Fisher, Associate Media Director, Paid Social & Programmatic Lead, to break down why programmatic should be treated as always-on infrastructure, not a short-term campaign. They share how healthcare marketers can use programmatic to build demand, improve performance across channels, and drive measurable growth over time. This shift is critical as competition increases and traditional channels hit saturation.

You will learn:

• Why small programmatic budgets fail and what to do instead

• How programmatic increases branded search and organic performance

• The right way to measure impact beyond last-click attribution

• How to build full-funnel patient journeys with video and CTV

If you want a more scalable and predictable patient acquisition strategy, this is the episode to queue up next.

RELATED RESOURCES

Connect with Lauren- https://www.linkedin.com/in/laurenthomasdigital/

Connect with Lisa- https://www.linkedin.com/in/lisaruthfisher/

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/

When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/

Healthcare marketing is entering a new phase where AI, data, and trust are redefining what actually drives patient acquisition.

In this continuation of our 200th episode, we take the conversation further as Lauren Leone, Cardinal's Chief Growth Officer, sits down with our media, analytics, and creative experts who are in the trenches every day. They break down how AI, data, and platform shifts are redefining what actually drives patient acquisition and where most teams are falling behind.

You'll learn:

• Why first-party data and real patient outcomes now drive visibility and trust

• How AI is accelerating insights and changing how teams act on data

• What's actually improving paid media performance today

• Why creative and full-funnel strategy matter more than targeting

As we continue celebrating our 200th episode, this conversation brings the real-world perspective on the trends shaping what's next in healthcare growth.

RELATED RESOURCES

2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/

The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/

Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/

Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

Search alone is no longer enough to keep driving patient acquisition in healthcare today.

In this special episode celebrating the 200th episode of Ignite, Lauren Leone, Cardinal's Chief Growth Officer, and Rich Briddock, Chief Strategy Officer, break down the biggest shifts changing how healthcare organizations drive growth today. From tougher attribution and rising media costs to full-funnel strategy and smarter creative, this conversation shows why healthcare marketers need a more modern approach to stay competitive and prove impact.

You will learn:

• Why search-only strategies are hitting a ceiling

• How better measurement leads to better growth decisions

• What a stronger full-funnel media mix looks like today

• Why creative strategy matters more as platforms automate

If you're trying to drive patient growth in a more competitive, more complex digital landscape, this is the episode to listen up next.

RELATED RESOURCES

Connect with Lauren- https://www.linkedin.com/in/laurenthomasdigital/

Connect with Rich - https://www.linkedin.com/in/richard-briddock-01426682/

2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/

The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/

When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

Most healthcare marketers trust the numbers inside ad platforms. The problem is those numbers often don't reflect what is actually driving new patients.

In this episode of Ignite, Lauren Leone, Cardinal's CGO and Alex Kemp, Sr. Director of Analytics, break down some of the most common measurement traps healthcare marketers fall into. From blended CPA misconceptions to platform over-attribution, the conversation explores why dashboards alone rarely tell the full story. The discussion also explains how leading teams are building smarter measurement frameworks that connect marketing performance to real business outcomes.

You will learn:

• Why blended CPA can hide inefficient patient acquisition

• How platforms over-credit conversions across channels

• What a true source of truth for healthcare marketing looks like

• How incrementality testing and media mix modeling improve decisions

If you want a clearer picture of what your marketing is actually driving and how to scale patient acquisition with confidence, this is an episode worth listening to.

RELATED RESOURCES

The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/

When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

Healthcare PPC & Google Ads Marketing Trends in 2026 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-ppc-google-ads-trends-2026/

RevRx™: Unlocking the Power of Media Mix Modeling - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/

Healthcare SEO is changing fast as AI reshapes how patients search and how answers appear in Google.

In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing sits down with John Vantine, SEO Director at GoodRx, who helped scale organic traffic from 4 million to 12 million monthly sessions. With more than 20 years of SEO experience, John explains how the rise of AI search and generative answers is forcing healthcare marketers to rethink traditional SEO playbooks. Instead of chasing massive content libraries, the future belongs to brands that focus on trust, intent, and content that actually serves the patient journey.

In this episode, you'll learn:

• Why publishing thousands of pages is no longer a winning healthcare SEO strategy

• How AI search and Google's evolving results are changing patient discovery

• The role of user experience and trust signals in modern healthcare rankings

• How to build a focused content strategy that drives real business impact

If healthcare SEO is part of your growth strategy, this episode will change how you think about content, search, and patient discovery in the AI era.

RELATED RESOURCES

Connect with John - https://www.linkedin.com/in/johnvantine/

2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/

Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/

How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/

If you are treating programmatic like paid search, you are likely measuring it wrong and leaving growth on the table.

In this episode, Evan, Cardinal's VP of Paid Media, and Lisa Fisher, Cardinal's Associate Media Director specializing in programmatic, break down what healthcare marketers actually need to understand about programmatic today. They unpack when it works, when it does not, and how to approach it without wasting budget. With deep experience managing multi-channel media strategies for healthcare brands, they share what separates inflated impression reports from real incremental growth.

You will learn:

• When to use programmatic after search hits saturation

• How to measure success beyond last click attribution

• What HIPAA, pixels, and BAAs mean for your strategy

• How upper funnel investment lowers incremental CPA

If you want a smarter, more scalable approach to patient acquisition beyond search, this is the episode to queue up next.

RELATED RESOURCES

The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/

When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

How to Reach Niche Audiences with 3P Data - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reach-niche-audiences-3p-data/

If your healthcare brand still treats influencer marketing like a one-off promotion, you are missing the real opportunity.

In this episode, Ashley Petrochenko Cardinal's VP of Brand Marketing sits down with Ella McMahan, Director of Brand Marketing at Spring Fertility, to unpack what it actually takes to build an influencer program in a highly sensitive, high-consideration healthcare space. With six years leading brand at a leading fertility clinic and a background in women's consumer brands, Ella shares how to turn influencers into trust builders, not short-term conversion plays. In an industry where patients crave authenticity and community, this strategy can reshape how your brand shows up.

You will learn:

• How to evaluate if your marketing mix is ready for influencers

• Why healthcare influencer ROI requires a long-term mindset

• How to give creators freedom without losing brand control

• Ways to activate real-world events that deepen patient trust

If you've been curious about influencer marketing but unsure where it fits, this conversation will help.

RELATED RESOURCES

Connect with Ella - https://www.linkedin.com/in/ellamcmahan/

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/

Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

How Influencer Marketing is Changing Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/how-influencer-marketing-is-changing-healthcare/

AI tools are changing how patients search, but most healthcare brands are missing the real opportunity.

In this episode, Caroline Adamek, Senior SEO Data Manager at BetterHelp, joins Ashley Petrochenko
Cardinal's VP of Brand Marketing to break down what AI visibility actually requires and why strong SEO foundations matter more than ever. They unpack how patient search behavior is shifting across social, AI platforms, and Google, and what healthcare marketers must do to stay visible at high intent moments that drive real growth.

You will learn
• Why AI search rewards trusted brands, not keyword tricks
• How patient discovery now starts on social and ends in Google
• What makes content AI friendly and conversion ready
• How to align SEO with real patient decision journeys

If you want your brand to show up when patients are ready to act, this is the episode to listen to next.

RELATED RESOURCES

Connect with Caroline - https://www.linkedin.com/in/caroline-adamec-0962361ba/

Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/

How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World -https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/

What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/