James and Cissy unpack two major controversies affecting authors this week: a traditionally published author dropped over AI writing accusations, and a literary agent’s viral TikTok telling writers to stay away from the London Book Fair. Together, these stories highlight growing tensions around AI, gatekeeping, and who the publishing industry is really for. Alongside the debate, the episode blends in personal reflections on writing routines, burnout, and the realities of balancing creativity with business, offering a grounded look at what it means to be an author in today’s rapidly shifting landscape.

Key Talking Points
- The fallout from a publisher cancelling an author over suspected AI use and what this means for trust in the industry.
- A literary agent’s controversial TikTok telling writers not to attend the London Book Fair and the wider issue of gatekeeping.
- Why authors are increasingly feeling “under attack” from multiple directions, including AI scrutiny and industry attitudes.
- The ongoing challenge of balancing writing time with business demands, stress, and productivity.
- Personal insights into author life, including burnout, routine disruption, and staying consistent in a demanding creative career.

Links & Resources Mentioned
ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com

From learnselfpublishing.com

James and Cissy discuss new marketing insights and mindset strategies for indie authors navigating an increasingly complex publishing landscape. From experimenting with BookBub ads and improving AI-assisted translations to analysing breakout success in romance adaptations, the conversation explores how authors can stay competitive in a crowded market. Cissy also shares a creative direct-to-reader marketing tactic, sending postcards to readers, as a way to build stronger audience relationships beyond digital platforms. The episode concludes with the hosts’ “Three Things” mindset practice, a simple daily habit designed to help authors maintain perspective, gratitude, and motivation in a challenging creative career.

Key Talking Points

• How BookBub ads and promotional pricing strategies can create long-tail sales effects beyond the initial campaign.
• Lessons learned from improving AI-assisted translations and the impact of higher-quality translations on international book sales.
• Why certain romance stories and adaptations suddenly explode in popularity — and what authors can learn from those breakout successes.
• Creative marketing experiments, including sending postcards and physical mail to readers to build stronger audience connections.
• The “Three Things” daily mindset practice: identifying something that made you happy, something that moved your work forward, and something you’re looking forward to.

Links & Resources Mentioned

• ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions)
  https://prowritingaid.com
• AI Translations Course https://learnselfpublishing.com/aitranslations
• BookBub Advertising Platform https://bookbub.com/ads
• James Blatch's donation link: http://jamesblatch.com/marathon
• The Self Publishing Show 2026 https://www.learnselfpublishing.com/spslive
• Heated Rivalry: https://www.imdb.com/title/tt35495073/

James and Cissy dive into the evolving AI conversation, reacting to viral commentary about whether artificial intelligence will truly replace white-collar jobs and what that means for writers. They explore the difference between superficial and deep AI usage, the economics behind tech industry messaging, and how authors can adapt rather than resist. They also discuss the irreplaceable value of in-person author events, relationship building, and why conferences continue to be career accelerators in an increasingly digital industry.

Key Talking Points
- A viral “Stay Human” TikTok challenges the narrative that AI will eliminate white-collar jobs, reframing it as investor-driven hype rather than economic inevitability.
- Why authors won’t be replaced by AI but may be replaced by authors who use AI effectively and strategically.
- The difference between shallow AI use and deep, professional integration (including translation workflows and creative production).
- Why in-person events accelerate learning, build trust, create lifelong industry friendships, and often spark the biggest career breakthroughs.

Links & Resources Mentioned
ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com
Social Media Examiner – AI Explored Podcast: https://www.socialmediaexaminer.com/ai-explored/
https://www.tiktok.com/@kelly_boesch_ai_art?_r=1&_t=ZN-94CQZzFmP4g
Author Nation (conference referenced): https://authornation.live
Self-Publishing Show Live (London conference): https://learnselfpublishing.com/spslive
Irelands Publishing Show: https://www.indienetworkevents.com

From learnselfpublishing.com