Most people think quick commerce is just about delivering in 10 minutes. But it’s not.

Behind every Blinkit or Zepto order is a tightly run system of dark stores, pick paths, manpower, and real-time execution that has almost no margin for error.

In this episode of the Prime Venture Partners Podcast, Brij Bhushan speaks with Sumit Anand and Rupesh Thakare, co-founders of Inamo, the company building the operational backbone behind India’s quick commerce ecosystem.

They break down what it actually takes to make this work at scale, from stores that process orders in minutes to systems designed for speed, consistency, and precision.

In this conversation:

• What really happens inside a dark store

• Why 10 minute delivery is no longer the real moat

• The economics behind every quick commerce order

• Why platforms are rethinking in-house vs outsourced operations

• Why platforms are rethinking in-house vs outsourced operations

• Why platforms are rethinking in-house vs outsourced operations

👉 Subscribe to the Prime Venture Partners Podcast for more insider stories from India’s startup ecosystem.

Episode Timestamps

00:00 - Introduction to Quick Commerce

01:07 - Guests: Sumit & Rupesh from Inamo

03:36 - How Inamo Started

07:30 - Quick Commerce Growth & COVID Impact

10:45 - Dark Stores & Order Fulfillment Explained

16:24 - Team Size, Attrition & Training

17:57 - Economics & Orders per Dark Store

23:51 - Why Outsourcing Dark Stores Works

30:50 - Differentiation & Scale Advantages

33:09 - Inventory & Demand Management

40:12 - Future of Quick Delivery & Innovations

44:44 - Consolidated Inventory & Seller-Fulfilled Models

46:02 - Market Growth & Long-Tail Opportunities

49:02 - Founders’ Vision for the Next Few Years

👉 Don’t forget to subscribe to the Prime Venture Partners Podcast for more real founder stories and insights from India’s startup ecosystem!

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