Intimate Wellness in Healthcare with Colette Courtion, Joylux Founder
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In this episode, Mary sits down with Colette Courtion, CEO and founder of Joylux, to explore one of the most overlooked—and misunderstood—parts of the menopause journey: intimate wellness.
They unpack the persistent menopause knowledge gap in healthcare, where many primary care providers receive minimal formal training in menopause, leaving women dismissed or told their symptoms are simply something to endure. Colette shares how her rapid transition from motherhood to menopause exposed this gap—and sparked the creation of Joylux.
As an entrepreneur in medical aesthetics, Colette had a pivotal insight: if red-light technology could rejuvenate facial tissue, can it support vaginal tissues? By partnering with a leading OB-GYN, that idea became vFit—the first FDA-cleared, at-home device designed to support vaginal and pelvic health through menopause and beyond.
The conversation highlights why science-backed innovation matters in a crowded menopause market, how Joylux is raising the bar through clinical research and medical advisory boards, and the role of authentic advocacy—including partnerships with Halle Berry—in bringing vaginal health into the mainstream.
Colette calls out the disparity in female health and the urgent need for systemic change from insurers and regulators to acceptance of language around intimate wellness.
Connect
- Learn more about at joylux.com
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Meet the host, Mary, a certified Menopause Doula and Women’s Coaching Specialist. She is also a corporate educator, helping forward-thinking organizations foster a menopause-friendly workplace and design policies and accommodations for employees.
Click to learn more https://emmeellecoaching.com/menopauseatwork
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Disclaimer: Information shared is for educational and entertainment purposes only and does not replace medical advice. Always consult with a healthcare professional.