Keep It Moving Podcast By Alison Bell Melissa Arlena cover art

Keep It Moving

Keep It Moving

By: Alison Bell Melissa Arlena
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Between the two of us, we have combined 27 years in photography,10 years in IT and have lived through 9 business relocations. 4 moves ago I was frustrated watching my peers grow their businesses in one place while I was starting from scratch again. I knew I couldn't be the only one relocating and wanting more financial stability. Despite my Googling, all I could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to relaunch my business in a new city. Since then, I've streamlined a process to relocate and restart my business faster - booking clients within a month of arriving in my new location. It is possible to have clients waiting for you on the other side! I can help get you there. I've pivoted after 10 years as a wedding photographer to lifestyle newborns and then moved my business twice in 2 years. Each time I used SEO to get found on Google and grow my business. As a former IT nerd, I have a knack for taking technical things and making them simple and relatable. I'm using that superpower for good and helping photographers tackle their website SEO and get booked by their ideal clients!2023 Art Economics Marketing Marketing & Sales
Episodes
  • 91: How to Build a Marketing Plan for Mini Sessions
    Mar 23 2026

    If you've been wondering how to market mini sessions for photographers the right way — not the last-minute, panic-post-and-pray way — this episode is your step-by-step blueprint. We're walking through exactly how to build a repeatable marketing plan that fills your mini session calendar, creates real FOMO, and gets clients booking before you've even finished your morning coffee.

    On this episode:

    • Why starting 3–4 months out is the difference between booked out and crickets

    • The 4-phase marketing timeline: lock the details, tease & build, launch, sustain & close

    • How to use your email list, blog content, FOMO tactics, and ads to fill every spot

    • Map Out a YEAR of Marketing with Alison- a full hour of how to plan your marketing no matter what type of photography you do.

    Ready to map out your marketing for every season, not just minis? Melissa has 35 Blog Post Topics ready to help you create content that keeps working for your photography business all year long.

    Not sure where to start with your photography business? Book a free 15 minute discovery call with Alison to figure out your next best move.

    Links:

    • Leave a review in Apple or on Spotify

    • Download 39 FREE Ways to Get More Clients

    • Live Workshop coming in April! Get the details in your inbox

    • Map Out a YEAR of Marketing

    • Find Alison on IG @‌getbookedpodcast

    • Find Melissa on IG @‌pictureperfectrankings

    Used #getbookedpodcast on socials!

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    22 mins
  • 90: Citations, Backlinks & Domain Authority, Oh My!
    Mar 16 2026

    If you've ever wondered how to build local SEO for photographers without playing the exhausting game of chasing magazine features, this episode is for you. We're breaking down citations, backlinks, and domain authority — why they matter more than ever now that AI is recommending local businesses, and exactly what you can do about it today.

    On this episode:

    • What citations vs. backlinks actually are — and why both matter for getting found
    • Domain authority: the credit score for your website (and why changing your domain is like closing all your credit cards)
    • How to audit, fix, and build your off-page SEO without losing your mind
    • Backlinko Link Checker
    • Melissa's Citation Service
    • Citations & Backlink Self Audit freebie

    Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

    Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

    Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

    Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

    Links:

    • Get on Alison's Workshop Waitlist here
    • Leave a review in Apple or on Spotify
    • Find Alison on IG @‌alisonbellphotog
    • Find Melissa on IG @‌pictureperfectrankings
    • Used #getbookedpodcast on socials!
    Show more Show less
    18 mins
  • 89: The Policy Episode Nobody Wants To Have
    Mar 9 2026

    We're tackling the episode nobody wants to have — but every photographer needs. In Episode 89, we are breaking down the photography business policies that protect your time, your income, and your sanity before a difficult client situation forces you to figure it out the hard way.

    On this episode:

    • Weather, sickness, and reschedule policies
    • Model release policies and how to navigate pushback
    • Late client policies — and how communication is your secret weapon
    • The Contract Club - Alison's favorite contract lawyer

    Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

    Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

    Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

    Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

    Links:

    • Get on the Waitlist for Alison's next LIVE Workshop
    • Braden Drake's Contract Club
    • Leave a review in Apple or on Spotify
    • Find Alison on IG @‌alisonbellphotog
    • Find Melissa on IG @‌pictureperfectrankings

    Used #getbookedpodcast on socials!

    Show more Show less
    23 mins
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