In this episode, Kimberly sits down with longtime friend and media-tech powerhouse Melody Yazdanyar for a conversation that spans decades—from childhood soccer teammates to navigating the evolving worlds of advertising, gaming, and sports media. Melody shares her journey from early days in digital advertising to working across major acquisitions (AppNexus, Comcast, TransUnion), and now helping build PHȲND—a next-gen gaming platform designed for accessibility and scale. The two also reflect on their Super Bowl experience, the convergence of sports, media, and tech, and why the future of audience engagement is being rewritten in real time. It's equal parts nostalgia, insight, and forward-looking innovation.

Chapters:

2:00 – Super Bowl invite & media-side experience

4:00 – NYC story: Chanel internship & early career days

7:30 – Inside early digital advertising (AppNexus era)

9:30 – Evolution of media, mobile, and audience targeting

11:30 – Career journey through acquisitions & startups

15:00 – Transition into data & connected TV

16:30 – Gaming industry trends & current challenges

18:30 – Explaining gaming from a consumer perspective

19:30 – Introducing PHȲND: gaming via smart TVs

22:00 – Game types, accessibility & platform vision

24:30 – Marshawn Lynch partnership + brand storytelling

27:30 – Super Bowl celebrity moments (Bella Twins, etc.)

31:30 – Melody's story as a trailblazer (female football kicker)

36:00 – PHȲND launch details + how to join beta

Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/

Subscribe on YouTube Here: https://www.youtube.com/@UCmujZrnOwlh5_rcFdxZZT3w

Episode #198: What is the real cost of success? In this raw and emotional episode of In Studio with Kimberly Lovi, we dive into the truth about building a big life—the pressure, burnout, and identity shifts that no one talks about.

From entrepreneurship and leadership to motherhood and personal growth, Kimberly shares a deeply personal story about what it feels like to be the one everyone relies on—and why success can feel overwhelming, lonely, and heavy behind the scenes.

If you've ever felt:

• Overwhelmed by responsibility
• Stretched too thin
• Unsure if you're ready for the life you're building

This episode will remind you: You're not breaking down—you're breaking open.

• The hidden pressure behind success and leadership
• Motherhood, responsibility, and emotional overload
• The moment everything feels like "too much"
• Why no one is coming to save you—and why that's powerful
• The mindset shift that changes everything
• How to make hard decisions when you feel overwhelmed
• Why discomfort is actually a sign of expansion
• The identity shift required to build a big life

Chapters:

00:00 The Heavy Truth of Success
08:28 Navigating Life's Pressures
16:54 Building Resilience and Leadership
21:12 The Emotional Cost of Success

Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/

Subscribe & Watch on YouTube Here

Episode #197: In this episode of the Iconic Edit, your hosts Kimberly & Kyra discuss key trends in media, entertainment, and marketing. They highlight the significant shift towards experiential marketing, the impact of digitalization on traditional media, and the growing importance of community engagement for brands. The conversation also touches on luxury brands' responses to AI and the evolving landscape of influencer partnerships.

Chapters:

00:00: Introduction to Iconic Edit and Key Trends

03:12: Shifts in Entertainment and Media Consumption

05:57: The Rise of Experiential Marketing

08:47: Community and Brand Engagement Strategies

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