We kick things off with big news about Celsius and Rockstar Energy bringing their ad game in-house to gain speed and authenticity, and dig into why live sports are still the kingpins of ad-supported TV.

No punches pulled as we tackle the age-old lesson that customer retention—not constant acquisition—is where brands actually make their easiest money. And for a dash of creative inspiration, Chris breaks down Toyota’s bold new C-HR mermaid spot, celebrating ads that sell a vibe over specs. Plus, the new Boy Throb members shine a light on UGG’s delightfully retro campaign and the curious trend of brands saying "no" to AI-driven creative.

Stick around for a fresh segment of Wrong Answers Only, where we joke about the commercials we'd play on our tombstones, and wrap up with a reminder that "algorithmic sameness" isn’t just a buzzword—it’s a challenge every marketer’s facing. This episode is packed with sharp insights, witty banter, and a little bit of marketing mischief you won’t want to miss.

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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

From ChatGPT's slow but intentional rollout of its new ad capabilities, to Netflix experimenting with interactive and live ads, and even the rise of synthetic focus group testing – a trend your boss will soon be buzzing about – we’ve got you covered.

It doesn’t stop there! We spotlight ingenious campaigns like Coinbase’s surprisingly analog Super Bowl ad, and unravel the weird, wonderful mysteries of Boy Throb, a boy band blurring the lines between real and fake (with big-name sponsors tagging along for the ride). Add in some lively over-under predictions on the future of AI-created ads, and you have a jam-packed episode that's all about the state – and fate – of marketing in a tech-powered world.

🔗 **Join The Marketing, Machines & Mischief Community**

✅ Official: https://MarketingMachinesMischief.com

✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

✅ instagram: https://www.instagram.com/marketingmachinesmischief

Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

An up-and-coming AI platform promises to automate ad campaigns from start to finish, major US cities are spending millions to woo back Canadian tourists, and brands are kickstarting summer campaigns earlier than ever thanks to changing weather patterns.

Along the way, Matthew and Chris spotlight campaigns that get it right—from Adidas’s fresh take on a 55-year-old sneaker to a tennis tournament commercial that brings back the simple joys of youth. Plus, there’s plenty of banter, a marketing over-under game, and the kind of mischief that keeps listeners coming back for more. If you’re ready for actionable insights with a side of fun, you’re in the right place.

🔗 **Join The Marketing, Machines & Mischief Community**

✅ Official: https://MarketingMachinesMischief.com

✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

✅ instagram: https://www.instagram.com/marketingmachinesmischief

Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net