This episode is a little different - and a lot more personal.

In this special episode, Reena shares her own experience of being made redundant not once, but twice, and the emotional impact it had on her confidence, decision making and sense of self.

If you're currently going through redundancy, or navigating uncertainty in your career, this episode is a reminder that it's not the end - it's the start of a new chapter.

You'll take away:

How to rebuild confidence after a setback

The importance of self awareness

How to move forward with clarity and confidence

If you want to book in a call with me, use this link:- https://calendly.com/hello-yaystory/30min

In this episode, I'm joined by Anita Cavin, who shares her journey into the travel industry and how turning her passion into a business has helped her grow both personally and professionally.

Anita breaks down what network marketing really is - and challenges some of the misconceptions around it - while explaining how others can get involved in building their own travel business. She also talks about how she promotes her services, how the experience has built her confidence, and why having a strong support network or "cheerleading squad" makes all the difference.

If you're curious about starting something new, building confidence or exploring opportunities in the travel space, this episode is full of honest insights and inspiration.

To connect with Anita or find out more:

Instagram: https://www.instagram.com/mrsacavin

Email:travelbyac@hotmail.com

Phone: 0782729801

In this episode, Reena explores what strong brands do differently, using Coca-Cola, Apple and Experian as examples of companies with clear purpose and positioning.

She also discusses why emotional self-awareness and understanding personality types can improve B2B marketing, and how marketers can use the right data to gain meaningful insights as well explaining why the word 'Bab' brings back some funny memories!

Get in touch with Reena:

hello@yaystory.com

In this episode, I'm going back to one of the most overlooked and most powerful parts of marketing: your target audience.

We talk about why getting clear on who you're really speaking to changes everything - from your tone of voice to your content strategy - and how the wrong tone can quietly damage trust. I also dive into why jumping on every social media trend isn't a strategy, and how constantly copying others can pull you away from your brand foundations.

Finally, we explore what actually makes a brand strong and memorable - and why the best brand-building always starts with a story.

If you're ready to stop chasing noise and start building something consistent, clear and long term, this episode is for you.4

In this episode, I reflect on personal growth, confidence and what it really takes to step outside your comfort zone as a business owner. I share how overcoming nerves at networking events and saying yes to bigger opportunities has shaped my mindset and leadership style.

We also explore why creating memorable experiences is essential for service businesses, how strong events build lasting brand connection, and why nurturing your audience properly can turn conversations into long term relationships.

If you're ready to grow your confidence, strengthen your customer journey and build a brand people won't forget, this episode is for you.

In this episode I'm joined by Shan Patel - data specialist for a practical conversation about how businesses can use data properly in their marketing.

We explore why data quality matters more than quantity, how AI is transforming the way we interpret and use marketing data, and the ongoing debate between paid ads and organic reach. We also dive into measuring ROI, what business owners should actually be tracking, and how tools like Google Analytics can help you move from guessing to informed decision-making.

If you've ever felt overwhelmed by dashboards, confused by metrics, or unsure whether your marketing is truly working, this episode will help you cut through the noise and focus on what really matters.

Season 4 is here and in this opening episode, we're talking about why brand strategy is the foundation of sustainable growth.

We're talking about the lessons learned from 'The Secret Sauce' by Sam Smith and we reflect on how marketing has evolved from traditional to digital to the AI era but how the fundamentals still remain the same.

Plus we share the next big steps for Marketing Ninja Unleashed...

Link to the book: https://blackwells.co.uk/bookshop/product/The-Secret-Sauce-by-Sam-Smith/9781781337868?srsltid=AfmBOoqsKVqXEiplk9Ks7f_Vp1-QWNTnkVsvFc4vCfd_3AOLuyD25qnX

Link to YouTube: https://www.youtube.com/channel/UCyT_6GkTzAGFgdWr9O1R7-Q

It's the final episode of Season 3 of Marketing Ninja Unleashed - and what a year it's been! In this episode, I'm wrapping up 2025 with some honest reflections, practical advice, and a look ahead to what 2026 could bring for your business.

We're talking:

• How to plan meaningful, non-cliché New Year marketing
• Why I'm already preparing Valentine's & Mother's Day campaigns for e-commerce clients
• New Year's resolutions every business should consider
• The surprising success of my most popular (and vulnerable) video this year
• A Christmas message from me - and a big thank you to all our guests and supporters
• Plus a quick look back at my highlights from 2025!

A perfect episode for business owners who want to finish the year strong and step into 2026 with clarity, intention and confidence.