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If you’ve been putting off Pinterest because you don’t know where to start, this episode is going to change that. I’m walking you through exactly how to build a Pinterest strategy from scratch, specifically for service providers. Not bloggers. Not product businesses.

Almost all Pinterest advice out there is built for blogging businesses, and it doesn’t translate when you’re selling a service. I’m breaking down the 6 steps you need, from clarifying your message and optimizing your profile to building keyword-rich boards, creating searchable content, and connecting Pinterest to your larger marketing system. Plus the common mistakes that trip people up and the realistic timeline for results.

ALL THE LINKS: https://jenvazquez.com/how-to-build-a-pinterest-strategy/

Welcome to the Fresh Patch Podcast where we talk about everything, from dog...

Listen on: Apple Podcasts

Support the show

🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week. 👉 https://learn.jenvazquez.com/free-pinterest-masterclass

• Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery
• 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources
• Agency Website: https://jenvazquez.com
• FREE Community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

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Pinterest just dropped their Spring 2026 Trend Report, and if you're a service provider wondering what to create, pin, or blog about this season, this is the episode you need.

I'm breaking down all four major trends from the report, backed by real search data from over 600 million Pinterest users. We're talking micro-makeovers (up 415%), comfort food over spring detoxes (eggplant parm is up 785%, and I'm here for it), tiny sanctuaries and intentional connection, and why spring cleaning is basically the new self-care.

But I'm not just listing trends. I'm showing you exactly how to use each one in YOUR marketing, no matter what kind of service provider you are. Whether you're a photographer, coach, designer, or creative, you'll walk away knowing which keywords to use, what content to create, and how to position your offers so they match what people are already searching for on Pinterest right now.

If you've been wondering what to pin this spring, this episode is your cheat sheet.

See all the links mentioned

Welcome to the Fresh Patch Podcast where we talk about everything, from dog...

Listen on: Apple Podcasts

Support the show

🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week. 👉 https://learn.jenvazquez.com/free-pinterest-masterclass

• Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery
• 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources
• Agency Website: https://jenvazquez.com
• FREE Community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

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If you've ever been confused about whether you need a headshot session or a full brand photography session, this episode is for you.

Today I'm breaking down the real difference between a headshot and brand photography, and more importantly, which one actually supports your marketing as a service provider. I'm sharing a real client example, the one question you should ask yourself before booking, and what to look for in a photographer who actually plans around your content and business goals.

If you're building a business online, a headshot alone probably isn't going to cut it. Let's talk about why.

Resources:

• Book a Discovery Call: https://jenvazquez.com/discovery
• Brand Photography Workbook and Checklist: https://learn.jenvazquez.com/resources

Support the show

🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week. 👉 https://learn.jenvazquez.com/free-pinterest-masterclass

• Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery
• 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources
• Agency Website: https://jenvazquez.com
• FREE Community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

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If marketing feels like you’re rebuilding from scratch every single week, this episode is for you. I’m walking you through the exact 3-step marketing workflow I use with every client — and it works whether you’re a photographer, coach, designer, or any other service provider.

We’re talking about why “what should I post” is the question that’s draining your energy, how to build your entire week around one core piece of content, and why the goal is actually to make your marketing feel boring. Because boring is sustainable, and sustainable is what books clients.

ALL THE LINKS: https://jenvazquez.com/the-simple-marketing-workflow-for-service-providers/

Support the show

🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week. 👉 https://learn.jenvazquez.com/free-pinterest-masterclass

• Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery
• 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources
• Agency Website: https://jenvazquez.com
• FREE Community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

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If you’ve taken a Pinterest course and still aren’t seeing traffic or clients, this episode is going to feel really validating. I’m breaking down why most Pinterest courses don’t actually work for service-based business owners — and it’s not because the courses are bad or because you’re doing something wrong.

I’m sharing a real client story about what happened when we stopped piling on more information and started implementing a strategy built around her actual business and life. Plus, the one deeper question you should be asking new clients that completely changes how you track where leads are really coming from.

🎓 Register for my FREE Pinterest Masterclass: learn.jenvazquez.com/free-pinterest-masterclass

Watch or read here: https://jenvazquez.com/why-pinterest-courses-dont-work/

Support the show

🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week. 👉 https://learn.jenvazquez.com/free-pinterest-masterclass

• Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery
• 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources
• Agency Website: https://jenvazquez.com
• FREE Community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

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If marketing feels heavier than it should, this episode explains why.

Most service providers are building around effort instead of infrastructure. In this episode, I break down what evergreen marketing actually is (and what it’s not), and the four parts of a predictable marketing system: clear positioning, one primary traffic source, a repeatable content engine, and a clear conversion path.

Evergreen doesn’t mean passive. It means predictable. If you want leads without relying on daily posting, this is the structure that makes that possible.

Book a Discovery Call: https://jenvazquez.com/discovery

Blog: https://jenvazquez.com/evergreen-marketing-system-service-providers/

Support the show

🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week. 👉 https://learn.jenvazquez.com/free-pinterest-masterclass

• Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery
• 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources
• Agency Website: https://jenvazquez.com
• FREE Community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

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If your brand or product photos look good but don’t seem to lead to bookings or sales, the issue probably isn’t quality. It’s a strategy.

In this episode, I break down how photos influence buying decisions before anyone reads a single word, and why alignment matters more than perfection. If you’re a service provider or product-based business, this will help you see your images as marketing tools — not just pretty visuals.

If you’re ready for photos that actually support your business, explore working together.

See more photos: https://jenvazquez.com/why-your-brand-photos-arent-converting/

Resources:

• Book a Brand Photography Session
• I have Visibility Shoots (brand mini sessions) coming up! April at Santana Row and May in studio.
• Book a Discovery Call
• Brand Photography Workbook and Checklist

Support the show

🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week. 👉 https://learn.jenvazquez.com/free-pinterest-masterclass

• Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery
• 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources
• Agency Website: https://jenvazquez.com
• FREE Community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail

If you’ve been posting more but seeing less clarity, less traction, and more burnout — this episode is for you.

We’re talking about why volume doesn’t build trust, why platforms don’t reward “more” the way you think they do, and what actually creates growth: clarity, focus, and a repeatable marketing system.

If you’re ready for marketing that feels lighter and more aligned, press play.

The Creative Marketing Summit is next week - don't miss your free ticket.

ALL THE LINKS: https://jenvazquez.com/why-more-content-isnt-fixing-your-marketing/

Want help? Book a call: https:jenvazquez.com/discovery

Support the show

🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week. 👉 https://learn.jenvazquez.com/free-pinterest-masterclass

• Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery
• 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources
• Agency Website: https://jenvazquez.com
• FREE Community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.