Measure Success Podcast Podcast By Carl J. Cox cover art

Measure Success Podcast

Measure Success Podcast

By: Carl J. Cox
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This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.@2023, 40 Strategy Inc. All Rights Reserved. Economics Leadership Management Management & Leadership
Episodes
  • Why Leaders Burn Out and How to Prevent It
    Apr 1 2026

    In this episode of the Measure Success Podcast, Carl J. Cox speaks with Dr. Tracy Gapin, founder of the Gapin Institute and a leading expert in executive health and performance.

    After years of success in traditional medicine, Dr. Gapin realized that many high-performing professionals were neglecting their own health while pursuing business success.

    The conversation explores how stress, poor sleep, hormones, and lifestyle habits affect leadership performance and long-term health.

    Key takeaways include:

    • Why many entrepreneurs wait until health problems appear
    • How small daily habits can improve energy and focus
    • The role of sleep, hormones, and stress in performance
    • Why leaders must align their health with their purpose

    If you lead a business, team, or organization, this episode will challenge you to rethink how you measure success.

    Listen now and start building a strategy for both business and health.

    Connect with Tracy:

    LinkedIn https://www.linkedin.com/in/tracygapin/

    Facebook https://www.facebook.com/drtracygapin/

    Instagram https://www.instagram.com/drtracygapin/

    Twitter https://x.com/DrGapin

    Book Male 2.0 and Codes of Longevity

    Book Link https://www.amazon.com/Male-2-0-Cracking-Limitless-Vitality/dp/0578605961 , https://www.amazon.com/Codes-Longevity-Leading-Potential-Optimized/dp/1735373850

    Website https://gapininstitute.com/

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    41 mins
  • How to Actually Use AI to Scale Smarter
    Mar 24 2026

    In this episode of the Measure Success Podcast, Carl J. Cox sits down with business strategist and performance coach Ashley Shaw.

    Ashley shares how she transitioned from the fitness industry into entrepreneurship and built a thriving business focused on helping entrepreneurs scale smarter through systems, recurring revenue, and AI-driven processes.

    Key insights from this episode include:

    • Why entrepreneurs must deeply understand their ideal customer
    • How recurring revenue creates financial freedom
    • The role mindset plays in scaling a business
    • How Ashley reduced marketing costs by $384,000 using AI

    Ashley also shares lessons from her entrepreneurial journey, including moving to Vietnam to start an online business and building a seven-figure company.

    Listen to the full episode to learn how strategy, systems, and AI can transform the way you run your business.

    Connect with Ashley:

    LinkedIn https://www.linkedin.com/in/theashleyshaw/

    Facebook https://www.facebook.com/theashleyshaw

    Instagram https://www.instagram.com/theashleyshaw/

    Website https://ashleyshaw.ca

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    39 mins
  • Tariffs, Energy, and AI: Economic Signals to Watch
    Mar 17 2026

    Economic headlines move fast. Strategy requires context.

    In this episode of the Measure Success Podcast, Carl J. Cox speaks with economist Dr. Bill Connerly about the trends shaping business decisions today. The conversation covers tariffs, supply chain strategy, artificial intelligence, workforce shifts, and energy markets.

    Dr. Connerly explains why tariffs rarely trigger immediate recession but can reshape sourcing decisions across industries. Companies are shifting toward supply chain reliability after years of disruption.

    The episode also explores the real impact of AI in business. The greatest productivity gains will come from specialized tools built for specific problems, not just general AI chat systems.

    Carl and Bill also discuss energy disruption, global uncertainty, and what business leaders should watch as they plan for the next decade.

    Listen to the episode and consider how economic signals shape your strategy.

    Author of the book: The Flexible Stance: Thriving in a Boom/Bust Economy

    Website www.conerlyconsulting.com

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    39 mins
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