Michigan Basketball's $10M Roster, Record Viewership

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Michigan Basketball's $10M Roster, Record Viewership

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Michigan basketballs national title win, under coach Dusty May, was a result of a high-value roster, with players earning millions from name, image, and likeness deals. The teams success boosted viewership, making them the most-watched team of the season. May appreciates the system, seeing it as a win for athletes and the sport, and aims for a sustainable setup for future talent.

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