Midlife Business Academy: Business Tips and Strategies for Midlife Service Providers and Coaches Podcast By Lori Lyons Business and Marketing Strategy and Coaching cover art

Midlife Business Academy: Business Tips and Strategies for Midlife Service Providers and Coaches

Midlife Business Academy: Business Tips and Strategies for Midlife Service Providers and Coaches

By: Lori Lyons Business and Marketing Strategy and Coaching
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You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if you've ever asked: How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling harder? How can I simplify and streamline instead of constantly starting over? What should my website or lead magnet actually be doing for me? Am I charging for tasks or for transformation? How do I use my energy, not just effort, to attract the right clients? What does it mean to run a business that supports your SOUL? Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you'll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife. Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business — one that feels deeply aligned with who you are today. Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now — not the other way around. Resources: Click HERE to receive your free gift – Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Link - https://ignitingyourbusiness.com/socialproof Join Lori's private Facebook group – The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! (Link - https://www.facebook.com/groups/2401957983398808) Connect with Lori (Link - https://lorilyons.me/contact/) Follow me on social media - grab other free resources of book a call - it's all right here!2026 Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • 330: Your Brand Isn't Broken Your Energy Is Why Clients Aren't Buying

    330: Your Brand Isn't Broken Your Energy Is Why Clients Aren't Buying
    Apr 14 2026

    Your brand is already speaking. The question is whether it's building trust or pushing people away.

    When your marketing feels flat, inconsistent, or ineffective, it's usually not a visibility problem. It's an alignment problem.

    This episode breaks down the real driver behind conversions, connection, and client attraction. Brand energy. From your language to your positioning to your pricing, every piece either reinforces your authority or weakens it.

    Fix the energy and everything else starts working.

    What You'll Learn:

    • How brand energy shapes first impressions before words are processed

    • Where misalignment shows up in language, positioning, and offers

    • Why belief and past experience directly impact pricing and visibility

    Schedule a call to discuss personalized coaching at TalkWithLori.com

    Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

    Resources:

    Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

    Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

    Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

    Apply for a "Hot Seat" coaching session to work through your business challenges live:

    MyCoachLori.com
    Show more Show less
    28 mins
  • 329: Why Your Messaging Isn't Converting and How to Fix It Fast with Diana Devi

    329: Why Your Messaging Isn't Converting and How to Fix It Fast with Diana Devi
    Apr 7 2026

    Most business owners are stuck explaining their process instead of selling transformation. That is exactly why their messaging falls flat.

    This Hot Seat coaching session breaks down how to shift from vague, overcomplicated language into messaging that actually connects and converts.

    From defining the real problem to building a clear elevator pitch, this episode shows what it takes to stand out in a crowded space and attract the right clients.

    What You'll Learn:

    • The mistake that makes your messaging instantly forgettable

    • How to define your ideal client in a way that resonates

    • Why transformation always sells over information

    Schedule a call to discuss personalized coaching at TalkWithLori.com

    Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

    Resources:

    Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

    Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

    Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

    Apply for a "Hot Seat" coaching session to work through your business challenges live:

    MyCoachLori.com
    Show more Show less
    34 mins
  • 328: Why Your Business Isn't Converting Even When You're Doing Everything Right

    328: Why Your Business Isn't Converting Even When You're Doing Everything Right
    Mar 31 2026

    You don't have a sales problem. You have a disconnect.

    When your personal growth, client journey, and business strategy are out of sync, nothing works the way it should. You get effort without results, engagement without conversion, and clients who don't fully transform.

    This episode breaks down how the RISE framework aligns with your client journey and where most businesses quietly lose momentum. You'll also learn how to identify your current stage of business so you can stop guessing and start fixing what actually matters.

    What You'll Learn

    • How to align your marketing with real client transformation

    • The hidden gaps that kill conversions in your business

    • How to diagnose your business stage and next move

    Schedule a call to discuss personalized coaching at TalkWithLori.com

    Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

    Resources:

    Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

    Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

    Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

    Apply for a "Hot Seat" coaching session to work through your business challenges live:

    MyCoachLori.com
    Show more Show less
    31 mins
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