Artificial intelligence is not coming to dentistry. It is already here. And it is quietly reshaping how patients search, think, and choose their dental providers.

In this episode of CEO Chairside, Dr. Greg Grillo explores one of the most important shifts facing dental practice owners today: the rise of AI as the new gatekeeper of patient decision-making. Search engines are evolving into answer engines. Patients form opinions before they visit your website. And zero-click results are changing the rules of dental marketing.

Dr. Grillo breaks down the implications for private practices, groups, and emerging DSOs. He explains why traditional SEO is no longer sufficient, how AI-driven summaries influence trust, and why practices must rethink their digital authority to remain visible in an AI-powered healthcare landscape.

You will learn:

• Why “dentist near me” searches have surged over the last decade and why that trend is now evolving
• How AI-generated answers are reducing website traffic and reshaping patient behavior
• What zero-click search means for your new patient flow
• Why authority and trust signals matter more than ever in healthcare
• The dual-layer strategy every dental CEO should implement: education plus local conversion
• How Gen Z and younger millennials are changing expectations around elective dentistry

This episode is not about hype. It is about strategy.

If you are a dentist, practice owner, or dental executive who wants to stay competitive in an increasingly AI-driven marketplace, this conversation will help you think differently about visibility, credibility, and long-term positioning.

Because in modern dentistry, it is not just about being found. It is about being trusted before the first click.

Subscribe to CEO Chairside for strategic insights on leadership, profitability, and the future of dental practice growth with Dr. Greg Grillo.