What if the way you’ve been going live on LinkedIn… is about to completely change?

Starting June 22, 2026, there’s a major update to LinkedIn Live that every creator, coach, and service professional needs to understand:

You will no longer be able to go live spontaneously.

Every live video must be scheduled in advance.

Now, before you think this is a limitation… It’s actually a massive opportunity if you use it the right way.

Here’s what this update unlocks:

• A dedicated event page to promote your live event in advance

• Multiple notifications sent to your audience before and during your event

• Visibility into exactly who attended your live

• The ability to follow up and start real conversations afterward

• Theatre mode so viewers can stay engaged while multitasking

In short, LinkedIn is turning live video into a lead generation and relationship-building tool… not just a broadcast feature.

And the best part?

You can still go live on short notice.

You just need to schedule it first, even if it’s only minutes before.

Here’s how we recommend doing it:

Use tools like StreamYard (my personal preference), Restream, or Riverside.

With StreamYard, you can click “create announcement,” which automatically sets up your LinkedIn event for you.

That means you can:

• Pre-record your content

• Schedule it strategically

• Build anticipation before you even go live

This isn’t a restriction.

It’s LinkedIn giving you more control, more visibility, and more opportunity to turn viewers into conversations.

The question is…Are you going to treat your live videos like random broadcasts…

Book a call to learn how to claim one of our VIP Pre-Enrollment spots for our year-long group coaching mastermind called Expert Authority here: https://scottaaron.as.me/expertauthorityconsult

....and register for our next high-level 5-day LinkedIn workshop here: https://www.thetimetogrow.com/scale-your-business-blueprint-workshop

Shane Barker is the CEO and founder of TraceFuse, the first Amazon Terms of Service-compliant negative review removal system.

With over 25 years of marketing experience supporting Fortune 500 brands, Shane has been recognized as a leading influencer.

His recent focus is on helping Amazon sellers combat negative reviews through TraceFuse’s innovative, white-hat solution.

Connect with Shane here:

https://www.linkedin.com/in/shanebarker

https://www.facebook.com/ShaneBarkerConsultant/

http://instagram.com/shanebarker

https://tracefuse.ai

Don't forget to book a call with us for early enrollment discounts for our year-long Expert Authority Group Coaching Mastermind here:

https://scottaaron.as.me/expertauthorityconsult

What’s the first thing people do after they check out your LinkedIn profile?

They look for proof… and a next step.

That’s exactly what your Featured Section should do.

But most professionals either leave it empty or fill it with random links that don’t move the needle.

If you want your profile to actually convert profile views into conversations, leads, and clients, your Featured section needs to be intentional.

Here’s what should be in it:

• Your website

- A clear place for people to learn more about you, your services, and how you help.

• Your LinkedIn newsletter

- This builds authority and keeps you top of mind with consistent, value-driven content.

• A lead magnet

- Something valuable that solves a specific problem for your audience in exchange for their email.

This is how you turn visibility into an owned audience.

When these three pieces are working together, your profile stops being just a digital résumé… and starts becoming a lead generation asset.

Most people focus on getting more views.

The real question is: what happens after someone views your profile?

If your Featured Section isn’t guiding them somewhere meaningful, you’re leaving opportunities on the table.

Take a look at yours… does it lead people to the next step?

Don't forget to register for our LinkedIn Clients on Command Workshop here:

https://www.thetimetogrow.com/LinkedInContentRoadmap