You're showing up every week, publishing episodes, and building real relationships with your listeners, but if you don't have an email list to catch them when they're ready to act, that effort doesn't compound the way it should. This episode is for podcasters who are done leaving that connection on the table and are ready to make email work alongside their podcast.

Allison Hardy is an email marketing strategist for coaches and online business owners who want to sell on autopilot, and today she's breaking down exactly why podcasters can't afford to treat email as an afterthought, and what to do instead. From lead magnets that convert to email nurture sequences that build trust and move people toward your offers, this conversation covers the foundational email marketing strategy every podcaster needs.

00:00 – Why Email Marketing Matters for Podcasters

04:41 – Why Your Lead Magnet Isn't Converting

08:54 – Turning Your Podcast Into a List-Building Engine

12:52 – Building an Effective Email Nurture Sequence

16:45 – How Often Should Podcasters Send Emails?

19:14 – Setting Up a Simple Email Funnel

21:45 – The #1 Email Mistake Podcasters Make

Check out the show notes and resources at

https://leahbryantco.com/podcast/grow-your-email-list-from-your-podcast

Connect with Allison

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Ready to grow your podcast strategically?

Book a Get Found Audit https://leahbryantco.com/getfound

Looking for coaching, production, or launch support?
Let's chat: https://leahbryantco.com/contact

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Threads: https://www.threads.com/@leahbryant_co

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This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

You've got a back catalog full of episodes that new subscribers have never heard, and most of them never will unless you have a system that brings those episodes back to the surface. This episode is for podcasters who are ready to stop leaving that content on the table and start letting email do the work for them.

Email marketing strategist Hannah Davis is back for part two, and this time we're getting tactical. She walks through how to automate your back catalog, build the email nurture sequences that guide listeners toward your offers, and set up the systems that keep compounding even when you're not actively creating.

01:02 – Two Ways to Promote Old Episodes Through Email

03:45 – What a Bottomless Broadcast Is and How It Works

05:06 – Using Email to Bridge Offers and Build a Conversion Sequence

08:21 – The Minimum Viable Email Setup Every Podcaster Needs

12:37 – How to Reverse Engineer Your Content Plan From Your Next Launch

17:00 – How to Mention Your Email List in a Podcast Episode Naturally

20:51 – The Mindset Shift That Makes Email Feel Like an Asset

Check out the full show notes and resources at

https://leahbryantco.com/podcast/email-automation-for-podcasters

Related Episode

76: How to Use Email to Make Your Podcast Work Harder w/ Hannah Davis

Connect with Hannah

Free Newsletter Copy Template

📲 Have a question or win to share? Text me! You could hear it on the podcast.

Ready to grow your podcast strategically?

Book a Get Found Audit https://leahbryantco.com/getfound

Looking for coaching, production, or launch support?
Let's chat: https://leahbryantco.com/contact

Connect with me

Threads: https://www.threads.com/@leahbryant_co

Instagram: https://www.instagram.com/leahbryant_co/

This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

You're recording consistently, you have an email list, and you know you should be using it, but somewhere between the mic and the inbox, the momentum stalls. This episode is for podcasters and creative entrepreneurs who are already showing up and want their podcast and email list to finally work together.

Email marketing strategist Hannah Davis joins the show to break down what sustainable podcast email marketing actually looks like outside of launch season. You'll learn where email fits into your overall podcast growth strategy, what to send in your weekly newsletter when you're not promoting anything, and how your back catalog of episodes can become one of the most powerful assets in your email strategy.

00:00 – Why Your Podcast Episodes Are Sitting Idle After Week One

02:04 – Where Email Fits Into Your Podcast Growth Strategy

05:32 – Why You Need Both a Freebie and a Newsletter Sign-Up

10:05 – What to Send in Your Weekly Newsletter When You're Not Launching

16:25 – The Simple Formula for a Sustainable Weekly Email

Check out the full show notes and resources at

https://leahbryantco.com/podcast/email-marketing-strategy

Connect with Hannah

Free Newsletter Copy Template

📲 Have a question or win to share? Text me! You could hear it on the podcast.

Ready to grow your podcast strategically?

Book a Get Found Audit https://leahbryantco.com/getfound

Looking for coaching, production, or launch support?
Let's chat: https://leahbryantco.com/contact

Connect with me

Threads: https://www.threads.com/@leahbryant_co

Instagram: https://www.instagram.com/leahbryant_co/

This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com