Proof-of-PR Podcast By Kelley Weaver CEO of Melrose PR and Founder of Bitwire cover art

Proof-of-PR

Proof-of-PR

By: Kelley Weaver CEO of Melrose PR and Founder of Bitwire
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Welcome to Proof-of-PR: Your passport to the world of public relations for teams building onchain. I'm your host, Kelley Weaver, CEO of Melrose PR, a leading provider of crypto communications and PR strategy, and Founder of Bitwire, the modern newswire reimagined for today's comms professionals. Get ready for an inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the crypto space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leadership. These are the stories behind their success. This --- is Proof-of-PR.Proof-of-PR 2026 Economics Leadership Management & Leadership
Episodes
  • Season 4 Episode 3: Bringing Bitcoin to the Masses (ft. T.J. Miller)
    Apr 7 2026

    On this episode of Proof-of-PR, Kelley Weaver is joined by Actor & Comedian ​​T.J. Miller

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #PRtips #TheBitcoinConference #ProofofPR #MediaRelations

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    ⏰ Timestamps:

    0:00 | Intro

    3:30 | How T.J. Miller got into Bitcoin
    9:38 | How do we make Bitcoin more fun & mainstream?

    13:50 | Bitcoin Heist movie idea

    15:51 | BITWIRE AD

    17:07 | Bitcoin is still EARLY

    24:52 | How to better educate people on Bitcoin

    32:13 | Roasting the Crypto community

    37:11 | T.J.'s theory on institutional adoption of Crypto

    38:43 | How to make Bitcoin more approachable

    40:23 | How did T.J.'s wife get orange pilled?

    47:15 | Most successful ways to teach people about Bitcoin

    48:44 | Bringing comedy culture to Bitcoin

    54:10 | Outro

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    🔗 T.J. Miller Links:

    Website: https://tjmillerdoesnothaveawebsite.com/
    X: https://x.com/nottjmiller

    YouTube: https://www.youtube.com/channel/UCNNlu-V3izIs8sMRqHdebLQ

    Instagram: https://www.instagram.com/teenagemillionaire/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

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    57 mins
  • Season 4 Episode 2: Creating Impactful Communication Strategies (ft. Kristyna Mazankova)
    Mar 24 2026

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristyna Mazankova, a seasoned PR and communications consultant with over a decade of expertise in crafting and executing impactful communication strategies. She is the former Head of PR for BTC Inc, where she led communication efforts for the largest and most influential media platform in the bitcoin space.

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #PRtips #TheBitcoinConference #ProofofPR #MediaRelations

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    ⏰ Timestamps:

    0:00 | Intro

    1:40 | Who is Kristyna Mazankova?
    4:30 | How much has PR shifted the narrative of Bitcoin?

    6:29 | Coordinating press for the Bitcoin Conference

    10:42 | Challenges of Trump at Bitcoin 2025 conference

    17:36 | Why Bitcoin comms strategies can be difficult

    22:09 | 1st Bitcoin Major at a University

    25:29 | BITWIRE AD

    27:08 | PR strategy for BTC Inc

    29:02 | Building real relationships with reporters

    31:29 | Biggest PR mistake that founders make

    35:25 | Why AI will NOT replace human PR professionals

    38:30 | How to start a career in Bitcoin PR

    41:51 | Don't be scared to share your story

    44:51 | What to expect at Bitcoin 2026

    34:25 | Outro

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    🔗 Kristyna Mazankova Links:

    X: https://x.com/MaKristyn

    LinkedIn: https://www.linkedin.com/in/kristynamazankova/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

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    48 mins
  • Season 4 Episode 1: Cutting Through the Crypto Noise (ft. Amanda Whitcroft)
    Mar 24 2026

    On this episode of Proof-of-PR, Kelley Weaver is joined by Amanda Whitcroft, the founder of Whitcroft PR, a communications agency specializing in crypto, blockchain, and emerging tech. She helps companies and investors cut through industry noise with strategic comms focused on credibility and clarity. Amanda also hosts "Get to the Point," a podcast featuring conversations with leaders across crypto, fintech, and policy, guided by the principle that "everyone is talking, but few people are actually saying something".

    To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #WhitcroftPR #ProofofPR #Podcast

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    ⏰ Timestamps:

    0:00 | Intro

    1:25 | Who is Amanda Whitcroft?
    2:46 | Building credible narratives

    3:44 | How the creator economy is reshaping communications

    4:56 | Deciding company voice
    5:50 | Client onboarding process

    8:12 | "Get to the Point" Podcast

    10:06 | Teach thought leadership to technical founders

    13:56 | Why founders should use Substack
    15:00 | Are LLMs reading what you publish online?

    16:11 | BITWIRE AD

    18:04 | Tips for founders before hiring a PR firm

    21:26 | Which platforms to use for thought leadership

    23:09 | Client transformation story

    24:44 | Perfecting the elevator pitch

    27:17 | Importance of repetition

    28:36 | How to balance sudden life events with work

    31:31 | Future of Crypto PR over next 5 years

    34:25 | Outro

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    🔗 Amanda Whitcroft & Whitcroft PR Links:

    Website: https://www.whitcroftpr.com/
    X: https://x.com/amandawhitcroft

    LinkedIn: https://www.linkedin.com/company/whitcroftpr/

    LinkedIn: https://www.linkedin.com/in/amanda-whitcroft-324879164/

    Podcast: https://www.linkedin.com/company/gttp-podcast/

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

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    35 mins
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