In this episode of Better Your Business, Cher sits down with Varsha Pasel, a real estate advisor and host of the Life in Conversation podcast. Varsha shares her journey into real estate, shaped by personal life experiences and a desire to show up more intentionally for the people in her life. The conversation explores how her definition of success has evolved, the importance of self-trust, and how alignment in business leads to stronger client relationships.

In this episode you will hear:

• [02:17] Varsha shares her journey into real estate, highlighting how personal life experiences and navigating family health challenges influenced her decision to pursue a more purpose-driven career
• [04:33] Transitioning from a legal career into real estate, and how foundational knowledge in contracts and client advocacy shaped her approach to serving clients
• [06:35] The importance of recognizing when you’ve outgrown environments in business, and how personal and professional growth requires evolving
• [08:12] How Varsha’s definition of success evolved from traditional real estate metrics like transactions and awards to a values-based, client-centered approach
• [13:19] Identifying key gaps in the real estate industry, including education standards, representation, and the quality of client experience
• [15:32] The need for new voices in real estate, and how prioritizing authentic connection over transactional thinking creates stronger client relationships
• [16:45] Strategies for attracting aligned real estate clients through relationship marketing, open houses, and intentional social media presence
• [22:52] How self-awareness and internal work contribute to building a sustainable real estate business that feels aligned and authentic
• [23:25] Practical ways to build self-trust in business, including consistency, discipline, and following through on commitments to yourself
• [32:20] Varsha reflects on her unique edge in real estate, emphasizing service, attention to detail, and a client-first mindset
• [40:05] The importance of curiosity in real estate, especially when working with diverse clients
• [56:30] Letting go of a results-driven mindset and learning to embrace the process of growth in both business and personal development

Connect with Varsha:

Instagram: @varsha.pasel

Website: https://varshapasel.com/

YouTube: https://www.youtube.com/@varshapasel

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

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@saltboxmortgage_agent

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