Recall Sessions: Tomer London on Building Gusto from ZenPayroll to 400,000 Customers
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In this episode, Somrat sits down with Tomer London, Co-Founder and Chief Product Officer at Gusto, to discuss how he and his co-founders built the leading payroll and HR platform for small businesses. Gusto serves over 400,000 businesses today and is valued at $9.5 billion - but it started as ZenPayroll, with a product scoped down to California-only, under five employees, salary only, and no benefits.
Tomer talks about growing up in his dad's clothing store in Israel and building an inventory system at age 12, cold-calling businesses off Yelp before writing a single line of code, the Thai restaurant lunch that confirmed they were onto something, why charging $2 per employee per month was a mistake, and how building for small businesses is startup in hard mode - but worth it if the pain is big enough.
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