For almost a decade, CrossFit affiliate owners followed a misguided mantra:

"CrossFit is done in big groups only."

In 2026, we know this is false. CrossFit is an incredible tool you can use to get clients fit, and you can deliver coaching one on one, in semi-private groups, in small groups and in big groups. The more individual attention a client receives, the higher the rate.

That's critical: High-value services such as PT help CrossFit gyms dramatically increase average revenue per member (ARM). Back in the day, ARM scores of $100-$150 were common, and many gym owners struggled to make a profit.

Now, with PT sales and group-plus-PT "hybrid packages," CrossFit gyms can push ARM north of $200.

Chris Vasseur of Bionic CrossFit is the proof: His ARM is $400+ on the strength of PT sales.

The best part: Vasseur doesn't get slimy to sell PT. He just tells people exactly how to accomplish their goals.

"Want to be able to link 20 double-unders? I can teach you. Let's book a one-on-one slot next week."

It's that simple.

Tune in as host Mike Warkentin gets all the details from a CrossFit affiliate owner who uses real talk and a desire to help to sell lots of PT.

Links

"Help First" by Chris Cooper

Affinity Marketing: How to Get Clients Fast

Gym Owners United

Book a Call

0:01 - Intro

0:45 - Who needs more help?

5:29 - PT rates

7:56 - Selling PT

13:30 - New PT clients

16:31 - ARM boosters

What if every one of your clients paid $400 or more per month?

You probably wouldn't need more clients, staff, equipment or space, right?

In this episode of "Run a Profitable Gym," Two-Brain founder Chris Cooper shows exactly how 10 top gym owners have solved the "need more clients" problem by earning world-class revenue from existing clients.

In short, they price coaching services correctly and deliver monster value with premium services such as personal training, small group personal training, semi-private training and nutrition/habits coaching.

These high-value members get results, so they stay longer and refer friends, creating a very profitable business model.

Coop's got key details from our leaders, plus expert perspective to help you drive up average revenue per member in your gym.

Your first target: $205. If you hit that—use Coop's tips!—you can earn $100,000 per year with just 150 members.

Links

Gym Owners United

Book a Call

0:01 - Intro

4:03 - Leaderboard reveal

6:18 - How they increased ARM

7:50 - Focusing on high-value clients

9:50 - Starting a gym with Two-Brain

In this episode of "Run a Profitable Gym," fitness entrepreneur Daniel Purington reveals the system that produced these world-class stats at Woodslawn Fitness in Oregon:

• 170 members
• $350 average revenue per member
• 36-month length of engagement

Daniel serves his members in just 2,000 square feet of space and has capped membership: He accepts just four new members per month.

To acquire the clients he needs to say at his cap, he doesn't run lead ads.

Instead, he uses a clever Affinity Marketing tactic to "replicate" his existing clients: Daniel hosts "retention events" for current members and encourages them to bring their friends and family to the barbecue.

Daniel and host Mike Warkentin dig deep into the affinity plan at Woodslawn to offer up tips to help you earn more hot leads and high-value clients without spending a dollar on ads.

Listen, then plan your own retention-boosting event infused with a clever dose of marketing.

Links

Two-Brain Summit

Gym Owners United

Book a Call

0:01 - Intro

2:51 - Affinity marketing process

6:40 - “Seeding” Google reviews

8:56 - Tracking and annual events plan

19:30 - Dan’s ARM and LEG

23:55 - What to do first