S3 Epi 47 : Choose Perfumery As Your Mistress--Shakti Vinay Shukla | Ra by Rashi
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S3 Epi 47 : Choose Perfumery As Your Mistress--Shakti Vinay Shukla | Ra by Rashi
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In this compelling episode, Rashi Khanna, host of Ra By Rashi Foundation, is in conversation with Shakti Vinay Shukla — a name deeply rooted in India’s fragrance legacy and its evolving future. From the historic lanes of Kannauj to building structured fragrance and flavour education in India, his journey is not just about scent — it is about discipline, devotion, and preserving tradition. As a guiding force/principal director of the Fragrance & Flavour Development Centre (FFDC), he has nurtured talent, protected India’s aromatic heritage, and strengthened the ecosystem of the fragrance industry. This conversation explores:
The legacy of Kannauj
The science and soul behind perfumery
Why fragrance is a responsibility, not just a product and what it truly means to dedicate your life to scent A powerful dialogue on legacy, learning, and the future of Indian perfumery.
Tune in to experience fragrance beyond the bottle.