Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing® Podcast By Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist cover art

Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

By: Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist
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Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there.

This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level.

If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book.

On this podcast, you’ll learn how to:

  • Align your book with your brand identity, services, and offers
  • Build authority and visibility as a thought leader in your industry
  • Get consistent book sales before, during, and long after you launch
  • Go beyond royalties by turning your book into an income generating offer
  • Use your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals
  • Create a strategic book to attract leads or support clients

This isn’t just about selling more books.

This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income.

Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day.

It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads.

So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today.

Subscribe on YouTube: https://www.youtube.com/@sheppublishing

Connect on Social

Threads: https://www.threads.com/@sheppublishing

LinkedIn: www.linkedin.com/in/ashley-d-shepard

Instagram https://www.instagram.com/sheppublishing

Facebook: www.facebook.com/sheppublishing

YouTube: https://www.youtube.com/@ShepPublishing

marekting for authors, book sales strategies, self publishing, publish and market, author branding

2025 Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 15. Self Publishing vs Traditional Publishing: Which One Is Better? | Indie Author or Agent

    15. Self Publishing vs Traditional Publishing: Which One Is Better? | Indie Author or Agent
    Apr 15 2026

    Not sure if self publishing vs traditional publishing is right for you? This episode explores the pros and cons of the two most popular choices to becoming a published author such as creative control, royalties, level of marketing support, and ownership. Plus you’ll learn two additional publishing strategies you might not have considered. Choose the best publishing route for your first or next book with what you learn from the episode.

    TAKEAWAYS:

    • Why self publishing and traditional publishing aren’t the only options
    • The challenges and benefits of each publishing option
    • How having support can be the right choice for you
    • How publihsing options affect your creative control, royalties, and ownership

    TIMESTAMPS:

    • 00:00 Exploring Publishing Options: Traditional vs Self-Publishing
    • 05:22 Pros and Cons of Self-Publishing and Traditional Publishing
    • 11:33 Navigating the Publishing Process: Hiring Help vs. Going Solo
    • 15:03 Understanding Your Publishing Deal and Making Money

    RESOURCE(S) MENTIONED:

    →Want support to outline, write, publish, and launch your book tied to your business or brand? Apply to the Profitable Publishing™ Partner Service: https://www.ProfitableSelfPublishing.com/Partner

    CONNECT WITH ASHLEY D. SHEPARD:

    Website: www.sheppublishinghouse.com/contact

    Facebook: www.Facebook.com/ShepPublishing

    YouTube: www.youtube.com/@sheppublishing

    Instagram: www.Instagram.com/sheppublishing

    LinkedIn: www.linkedin.com/in/ashley-d-shepard

    Threads: https://www.threads.com/@sheppublishing

    ABOUT THIS PODCAST:

    Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

    Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!
    Show more Show less
    17 mins
  • 14. Should you have a preorder? Marketing for Authors Book| Book As a Business Asset

    14. Should you have a preorder? Marketing for Authors Book| Book As a Business Asset
    Apr 1 2026

    Imagine using your books to pay for themselves. That’s the power of a profitable preorder. Publishing, marketing, and launching a book can all be big tasks by themselves. Using the Preorder Profits™ Plan streamlines the marketing and book launch process while also paying while you complete your book.

    WHAT YOU'LL LEARN:

    • 5 reasons why you should host a preorder
    • How preorders affect your overall book launch
    • What elements to consider before hosting a preorder


    TIMESTAMPS:

    00:00 Introduction to Pre-Order Profits

    00:26 Understanding the Value of Pre-Orders

    01:10 Joining the Pre-Order Profits Program

    01:17 The Importance of Pre-Orders

    04:09 Validating Ideas and Keeping Deadlines

    07:20 Financial Benefits of Pre-Orders

    10:02 Personal Journey and Success Stories

    13:19 Strategies for Effective Pre-Orders


    RESOURCES MENTIONED:

    →Preorder Profits™ Accelerator https://www.preorderprofits.com/join - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.

    → Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book

    CONNECT WITH ASHLEY D. SHEPARD:

    Website: www.sheppublishinghouse.com/contact

    Facebook: www.Facebook.com/ShepPublishing

    YouTube: www.youtube.com/@sheppublishing

    Instagram: www.Instagram.com/sheppublishing

    LinkedIn: www.linkedin.com/in/ashley-d-shepard

    Threads: https://www.threads.com/@sheppublishing

    Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

    ABOUT THIS PODCAST:

    Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

    When I start marketing my book?

    How do I set up a preorder for my self-published book?

    Should I host my book preorder on Amazon?

    How do I sell book preorders on my website?

    How do I get paid faster for my book preorder?

    How do I increase book sales before my launch?

    How do I use a book preorder to cover publishing costs?

    What mistakes do authors make with book preorders?

    Why should I not use Amazon for my book preorder?
    Show more Show less
    17 mins
  • 13. Your Book Is Not For Everyone: Marketing for Authors |Book As a Business Asset |Self Publishing

    13. Your Book Is Not For Everyone: Marketing for Authors |Book As a Business Asset |Self Publishing
    Mar 26 2026

    Marketing for authors means finding your reader before you write, publish, and market your book. Before you write your book, it’s important to know who you’re going to sell it to. Understanding your audience and knowing your book is not for everyone is key. In order to get people to buy your book you need to focus on identifying, serving, and engaging your ideal reader, as well as building confidence in selling to them.

    If you need support understanding how to find your reader and presell your book inside of the Preorder Profits™ Accelerator: www.PreorderProfits.com/join. This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.

    (VIP day and course only options available as well.)

    Takeaways

    • Understanding your audience is crucial
    • Your book is not for everyone
    • Your readers are looking for you. Be sure to focus on them and not everyone else.

    Chapters

    • 00:00 The Importance of Understanding Your Audience
    • 06:09 Serving Your Ideal Reader
    • 12:05 Engaging Your Ideal Reader
    • 18:06 Being in Alignment with Your Ideal Reader
    • 24:05 Serving Your Ideal Reader Effectively

    Resource(s) Mentioned:

    • Preorder Profits™ Accelerator https://www.preorderprofits.com/join - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.

    Connect with Ashley D. Shepard on social media:

    • Website: www.sheppublishinghouse.com
    • Facebook: www.Facebook.com/ShepPublishing
    • YouTube: www.youtube.com/@sheppublishing
    • Instagram: www.Instagram.com/sheppublishing
    • LinkedIn: www.linkedin.com/in/ashley-d-shepard
    • Threads: https://www.threads.com/@sheppublishing

    Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!

    Preorders for authors, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader

    How do I have a successful preorder for my book?

    How do I set up a preorder for my self-published book?

    Should I host my book preorder on Amazon?

    How do I sell book preorders on my website?

    How do I increase book sales before my launch?

    How do I use a book preorder to cover publishing costs?

    What mistakes do authors make with book preorders?

    Why is my Amazon KDP preorder not selling?

    How do I use my book preorder to grow my audience?
    Show more Show less
    26 mins
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