Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Barbara Isabel, who shares how she went through her entire first year in real estate without closing a single deal—and what she did to push through when most agents would have quit. We talk about the cold calling grind, the expired listing that changed her trajectory, and how persistence turned early setbacks into long-term success. If you're struggling in your first years or questioning whether to keep going, Barbara’s story is a powerful reminder that consistency and resilience are what separate those who last from those who leave.

*Barbara Isabel*
Instagram:https://www.instagram.com/barbaraisabelre/
Website: https://www.zillow.com/profile/barbaraisabelr

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.,forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Meet Barbara

00:02:11 From Law to Real Estate

00:04:51 Cold Calling Grind

00:05:45 First Malibu Listing Win

00:09:16 Learning LA Fast

00:12:01 Expireds vs Door Knocking

00:21:30 Winning Listing Appointments

00:31:28 Reverse Prospecting System

00:34:16 Cold Caller Prospecting System

00:34:48 MLS Filters and Radius Strategy

00:35:49 Emailing Upcoming Listings

00:37:25 Courses and Wealth Tracks

00:38:26 Pivot Into Development Niche

00:40:48 Learn by Doing and Client Loyalty

00:45:09 Open House Standards and Checklists

01:01:27 Rapid Fire and Closing Message