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Shining The Light On Small Business

Shining The Light On Small Business

By: Illuminare Marketing Agency
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Shining The Light On Small Business is an interview series where small business owners share one real challenge, how it showed up, what failed, and what finally worked. Hosted by the Illuminare Marketing Agency team, the show skips theory and gets into the practical truth of running a small business, from lead struggles to burnout to pricing fears. Real stories, real takeaways, new episodes every week.Illuminare Marketing Agency Economics
Episodes
  • Yes, You Need A Business Coach!
    Apr 10 2026

    In this episode, Yes, You Need A Business Coach!, Kelly sits down with entrepreneur and leadership coach Todd Halls to break down why working harder isn’t the answer to growing a business. Todd shares his journey from building multiple businesses to burnout, and how implementing systems, structure, and coaching transformed not only his businesses but also his leadership. The conversation highlights the importance of having the right people, clear KPIs, and an outside perspective to avoid becoming the bottleneck.

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    47 mins
  • Owning A Lash Business
    Apr 3 2026

    In this Boss Bitches series episode, Ashley Higgins shares how she went from dental hygienist to full-time lash business owner. What started as curiosity turned into a business built on trust, cleanliness, client relationships, and the courage to go all in. Ashley talks about taking the leap into entrepreneurship, moving into her own space, hiring help, learning from a niche business coach, and realizing that running a business is about more than talent—it’s about systems, pricing, marketing, and creating an experience people want to come back to. The takeaway: You do not have to figure it all out alone, and building a strong business starts with knowing your value.

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    49 mins
  • What Editing Isn't Just Comma's? (Boss Bitches Mini Series)
    Mar 27 2026

    In this episode, Kelly sits down with editor and writer Terra King to explore what editing really means—and why it’s so much more than fixing grammar. Using Kelly’s own book journey as a case study, they break down the different layers of editing, especially developmental and line editing, and how each stage shapes a book’s structure, clarity, and impact. Terra shares how editors act as translators between the author and the reader, helping bring ideas to life while preserving the author’s voice. The takeaway: great writing isn’t done alone—editing is what transforms a manuscript into something powerful and publish-ready.

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    1 hr and 1 min
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