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Show the world you care

Show the world you care

By: Karen Ainley and Ruth Collin
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Show the World You Care is the podcast for organisations with a social conscience. Hosted by Karen Ainley and Ruth Collin from Mosaic - the Conscience Marketing Agency, each episode dives into the real stories of brands and professionals who are turning sustainability strategy into meaningful action.

From carbon-cutting campaigns to community-led innovation, we spotlight how marketers, communicators and business leaders are embracing the 5Cs of Conscience Marketing: Customers, Climate, Communities, Colleagues and Credentials.

If you're serious about using marketing to drive impact – not just impressions – this is your space. Join us to hear how bold ideas, honest storytelling and measurable action can help your organisation do good for the world around us.

🎧 Follow now and show the world you care.

© 2026 Show the world you care
Economics Marketing Marketing & Sales
Episodes
  • #2. Does Going Green Cost More?
    Mar 4 2026

    Mark Sait - Save Money Cut Carbon

    Visit www.consciencemarketing.co.uk for further information.

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    40 mins
  • #1. Can Sustainability Drive Sales?
    Mar 4 2026

    How can an energy-intensive manufacturing business genuinely reduce its carbon footprint and turn sustainability into a commercial advantage?

    In this episode of Conscience Marketing's Show the World You Care podcast, Karen Ainley interviews Kate Dixon, Head of Marketing, Innovation and Sustainability at Muntons, the global malt and malted ingredients producer based in Stowmarket. With over 100 years of heritage, Muntons supplies malt for beer, whisky, chocolate, bread, cakes and breakfast cereals – yet has reduced the carbon footprint of its malt by 63%.

    This in-depth conversation explores:

    • How to start a sustainability journey – including carbon mapping and identifying emissions hotspots
    • Decarbonising manufacturing through biomass plants, anaerobic digestion, wastewater treatment and renewable energy
    • Practical steps for SMEs that cannot invest in major infrastructure
    • The commercial power of supply chain sustainability and Scope 3 emissions
    • How sustainability drives customer growth in brewing, distilling and food production
    • Communicating ESG strategy without greenwashing
    • Winning credibility through awards, including the King’s Award for Enterprise in Sustainable Development
    • Engaging employees through internal education and sustainability goals
    • Building circular economy thinking into operations and brand messaging
    • Why sustainability is bigger than net zero – and how it connects to customers, climate, colleagues, communities and credentials

    This episode is essential viewing for business owners, marketers, ESG leaders, sustainability managers and manufacturing professionals looking to integrate sustainability into brand strategy, operations and commercial growth.

    If you are working towards Net Zero 2050, reviewing your ESG strategy, reducing Scope 1, 2 or 3 emissions, or looking to strengthen sustainable supply chains, this interview provides practical insight grounded in 15 years of measurable change.

    Subscribe to this Show the World You Care podcast for interviews on sustainable business, ethical branding, responsible growth, ESG communications and climate-conscious strategy.

    #Sustainability #NetZero #ESG #ConscienceMarketing #SupplyChain #Manufacturing #CarbonReduction #Scope3 #CircularEconomy #SustainableBusiness #ClimateLeadership

    Visit www.consciencemarketing.co.uk for further information.

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    17 mins
  • Introduction to the Conscience Marketing Podcast
    Mar 4 2026

    In this introductory episode of the Show the World You Care podcast, Ruth Collin interviews the founder of Conscience Marketing, Karen Ainley, about why a new approach to sustainability marketing is required.

    They explore the 5Cs framework - which focuses not just on what you do for your Customers, but also what you're doing for the Climate, your Communities and Colleagues, underpinned by your Credentials.


    Visit www.consciencemarketing.co.uk for further information.

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    13 mins
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