If your ads are getting more expensive and results are getting worse, this session will open your eyes. Clarence Ling breaks down how video marketing can dramatically reduce your cost per lead and improve conversions—without needing fancy production or big budgets.

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What You’ll Learn:

✔️ Why most businesses are overpaying for leads (and don’t realise it)

✔️ How video can reduce your cost per lead by up to 6x

✔️ The difference between short videos vs long videos (and when to use each)

✔️ A simple framework to structure high-converting video content

✔️ How headlines—not visuals—drive attention in video marketing

✔️ The 7 core messaging angles that influence buying decisions

Why It Matters:

Online advertising is getting more competitive and expensive, especially on platforms like Google. This session shows how to shift your strategy so your marketing actually works for you instead of draining your budget. With the right messaging and video approach, you can attract better leads, improve conversions, and make your marketing far more sustainable.

About the Speaker:

Clarence Ling is a video marketing and PPC specialist who helps businesses reduce their cost per lead and increase conversions using strategic video campaigns across social media and search platforms.

Timestamps:

00:00 Why most ads are failing and getting more expensive

02:27 Introduction to Clarence Ling and video marketing strategy

04:07 The real problem with cost per lead

06:28 Case studies showing lower-cost leads using video

11:02 How video marketing works across different industries

14:50 Using AI video for outreach and engagement

17:11 Why headlines matter more than visuals

20:04 Example of a high-converting video ad

22:14 Simple video setup using low-cost equipment

23:04 The 7 copywriting angles explained

35:24 Short vs long videos and conversion differences

38:36 Real example: reducing cost per lead with video

Subscribe for more episodes and practical insights:

https://www.youtube.com/@BusinessOwnersSmashingItOnline