Smart Social Strategy for Audience and Competitive Edge

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Smart Social Strategy for Audience and Competitive Edge

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Marketing powerhouse Genevieve DeVille reveals how to build social strategies that don’t just grow audiences—they create true fandoms. Drawing from her work on Dungeons & Dragons experiences and hit titles like TRANSFORMERS: Tactical Arena and LEGO Brawls, she shares how smart brands stand out, win attention, and turn communities into loyal superfans.

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