SoTellUs Time Podcast By Trevor Howard: Business Marketing Expert cover art

SoTellUs Time

SoTellUs Time

By: Trevor Howard: Business Marketing Expert
Listen for free

SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.SoTellUs 2018 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Why You're Losing Customers Without Knowing It

    Why You're Losing Customers Without Knowing It
    Mar 31 2026
    You think you're delivering a great experience… but your customers might be quietly walking away. In this powerful episode of SoTellUs Time, Trevor Howard breaks down one of the most overlooked (and expensive) problems in business today: the Customer Experience Gap. Whether you run a home service business, childcare center, salon, med spa, or any service-based company, this episode will open your eyes to what your customers are actually experiencing—and why small moments are costing you bookings, enrollments, reviews, and long-term loyalty. If you've ever wondered why: Leads don't convertTours don't turn into enrollments Estimates don't close Customers don't come back Reviews are inconsistent 👉 This episode gives you the real answer. 🔥 WHAT YOU'LL LEARN IN THIS EPISODE ⚠️ The Truth About Customer Experience Most business owners believe: "We have great service""We return calls quickly" "Our tours go well" But here's the reality: 👉 Customers don't judge you by your intentions—they judge you by moments. And those moments are where most businesses fail. 📉 THE CUSTOMER EXPERIENCE GAP EXPLAINED There's a massive disconnect between: What you think is happening vs. What your customers actually experience This gap is especially dangerous in industries like: Childcare (trusting you with their kids) Home services (letting you into their home) These are high-trust, high-emotion decisions—and even small breakdowns destroy confidence fast. 👀 THE 5 BIGGEST BLIND SPOTS COSTING YOU CUSTOMERS 📞 1. The First Phone Call (MOST IMPORTANT) Missed calls = lost revenue Cold or rushed tone = no trustNo clear next steps = confusion 👉 If the first interaction feels off… they're gone. 🚪 2. First Impressions (Tours & Service Visits) No greeting = awkward experience Messy appearance = low professionalism Disorganized tour = lost enrollment 👉 Customers decide emotionally within minutes. ⏱️ 3. Waiting & Poor Communication "We'll be there between 12–4"No follow-up after inquiries Delayed responses 👉 Silence creates doubt—and doubt kills decisions. 💬 4. Inconsistent Experiences One great employee, one terrible one Different messaging every timeNo standard process 👉 Your brand = your weakest moment. 💵 5. Closing & Follow-Up Failures No clear explanationNo urgencyNo follow-up 👉 Most businesses don't lose the customer during the sale… they lose them after. 🔍 HOW TO FIND THE PROBLEMS YOU CAN'T SEE Trevor shares practical strategies to uncover the truth: ✔️ Secret shop your own business ✔️ Call your own phone lines at different times ✔️ Submit website inquiries ✔️ Listen to real conversations ✔️ Observe your team in real moments ✔️ Ask better, deeper customer questions 👉 The biggest insights come from the people who didn't choose you. 🛠️ HOW TO FIX THE EXPERIENCE GAP FAST If you want to increase: Conversions Enrollments Bookings Reviews Customer loyalty You need to: ✅ Script key interactions (calls, tours, visits) ✅ Train your team for consistency ✅ Track real metrics (not assumptions) ✅ Build a culture of customer awareness 💡 KEY TAKEAWAY Your customers are making emotional decisions about trust, safety, and reliability. And the experience you THINK you're delivering… is not the one that matters. 👉 The one they FEEL is. 🎯 YOUR CHALLENGE THIS WEEK Go through your own business like a customer: Call your phoneFill out your form Walk through your process Then fix just ONE thing that feels off. That one change could dramatically increase your revenue. 🚀 WANT MORE BUSINESS GROWTH STRATEGIES? Subscribe to SoTellUs Time for weekly insights on: Customer experience Reviews & reputation management Marketing strategies Business growth systemsAI tools for scaling 👉 Subscribe here: https://www.youtube.com/@sotellus 👉 Learn more: https://www.sotellus.com 🔥 ABOUT SOTELLUS SoTellUs helps businesses: Generate more 5-star reviews Capture video testimonials Automate follow-ups Increase conversions Build trust instantly If you're serious about growing your business, your online reputation and customer experience must work together. 📈 KEYWORDS (SEO BOOST) customer experience gap, why customers leave, improve customer experience, business growth strategies, customer service mistakes, home service marketing, childcare enrollment strategies, increase conversions, improve phone calls business, missed calls lost revenue, customer journey optimization, service business tips, reputation management, get more reviews, sotellus, sotellus time podcast, business podcast 2026, marketing strategies for small business, lead conversion strategies, customer retention strategies, improve business systems, client experience optimization #CustomerExperience #BusinessGrowth #MarketingStrategy #HomeServices #ChildcareBusiness #Entrepreneurship #LeadConversion #CustomerService #ReputationManagement #SoTellUs #SoTellUsTime
    Show more Show less
    25 mins
  • How to Build Momentum When You Feel Stuck

    How to Build Momentum When You Feel Stuck
    Mar 24 2026
    Ever feel like you're working hard, but nothing is moving forward? In this episode of SoTellUs Time, Trevor Howard breaks down exactly how to build momentum when you feel stuck in business, leadership, marketing, or life. If you've been feeling overwhelmed, frustrated, plateaued, burned out, or stuck second-guessing your next move, this conversation will help you stop overthinking and start creating real progress. The truth is, momentum is not something you wait for. Momentum is something you create. Most people think being stuck means they need a better strategy, but in many cases, being stuck is really an action problem. When you stop waiting for perfect timing, perfect clarity, and perfect conditions, you can finally start moving again. In this episode, we talk about why people get stuck in the first place. Sometimes it's because there are too many problems and no clear starting point. Sometimes it's perfectionism and fear of making the wrong decision. Sometimes it's discouragement from not seeing immediate results. And sometimes it's plain fatigue and burnout. No matter what the cause is, the solution almost always starts with action. We shares practical ways to create momentum fast, including how to shrink the target so progress feels manageable again. Instead of trying to fix everything at once, focus on one small, meaningful action. One client follow-up. One system improvement. One piece of content. One revenue-producing move. Small wins create big momentum, and the fastest way to get unstuck is to lower the barrier to action. You'll also hear why imperfect action beats overthinking every single time. Clarity does not come from sitting still and analyzing every option forever. Clarity comes from movement. It comes from sending the email, making the uncomfortable call, testing the idea, launching before you feel fully ready, and learning as you go. If you've been waiting until everything feels certain, this episode will help you break that cycle. Another major principle in this episode is learning how to stack small wins daily. Momentum compounds like interest. Trevor shares a simple framework you can use every day: 1 revenue activity 1 operational improvement 1 relationship touchpoint This daily discipline helps build confidence, create visible progress, reduce overwhelm, and keep your business moving forward even when motivation is low. We also talk about something many entrepreneurs and leaders overlook: your environment. Sometimes you are not stuck because your strategy is bad. Sometimes you are stuck because your energy is stale. A change in environment can create a powerful reset. That could mean working from a different location, changing your routine, reviewing your wins from the past 90 days, or talking to someone outside your business who can give you fresh perspective. Sometimes you do not need a new plan. You need new energy. One of the most powerful parts of this episode is the reminder that you do not have to build momentum alone. You can borrow momentum from other people. Accountability partners, team check-ins, coaching, mastermind groups, and public commitments can all help you move faster and stay consistent. Momentum is contagious, and getting around people who are moving can help you start moving too. If you are an entrepreneur, business owner, salesperson, marketer, leader, or anyone trying to grow in business and life, this episode is packed with practical advice to help you take action now. This is not just motivation. This is a simple, tactical framework for getting unstuck and building forward progress. In this episode, we cover: How to build momentum when you feel stuck Why overwhelm and perfectionism keep people frozen How to stop overthinking and take action Why small wins matter more than giant plans How to create clarity through movement A simple daily framework for consistent progress How changing your environment can reset your energy Why accountability and borrowed momentum matter How to overcome burnout, discouragement, and plateaus How business owners and leaders can regain traction quickly If you've been asking yourself how to get unstuck, how to stay motivated, how to regain momentum in business, or how to stop feeling paralyzed by big goals, this episode is for you. Your challenge after watching: What is ONE action you can take in the next hour? You do not need to solve everything today. You just need to start moving. Subscribe for more episodes on business growth, leadership, entrepreneurship, marketing, customer experience, mindset, reviews, systems, sales, and building a better business. Follow SoTellUs Time for more content designed to help entrepreneurs and business leaders grow smarter and faster. SoTellUs Time YouTube Channel: youtube.com/sotellus #BuildMomentum #FeelingStuck #BusinessGrowth #EntrepreneurMindset #LeadershipDevelopment #MotivationForEntrepreneurs #SmallWins #TakeAction #StopOverthinking #BusinessPodcast #SoTellUsTime #...
    Show more Show less
    27 mins
  • The Hidden Danger of Nice Leadership in Business

    The Hidden Danger of Nice Leadership in Business
    Mar 17 2026
    Are you being a nice leader when your business actually needs a clear leader? In this episode of SoTellUs Time, we break down the real danger of "nice" leadership in business and why being too accommodating can quietly damage team performance, accountability, culture, and business growth. Many business owners avoid hard conversations because they do not want to hurt feelings, create conflict, or seem too harsh. But when leaders tolerate missed deadlines, poor performance, bad attitudes, and low standards for too long, the cost is high. Your best employees get frustrated, expectations become unclear, productivity drops, and the business suffers. This episode is for entrepreneurs, small business owners, managers, team leaders, and executives who want to lead with more confidence, improve communication, strengthen company culture, and create a high-performing team without becoming cold or uncaring. We cover the critical difference between nice leadership vs kind leadership, why so many business owners fall into the trap of over-accommodating employees, and what strong but respectful leadership actually looks like in the real world. You'll learn why: Avoiding difficult conversations makes leadership problems worse Over-accommodating poor performance hurts your best employees Lack of accountability creates confusion and weakens culture Clear expectations reduce tension and improve team performance Respectful honesty builds stronger teams than passive leadership Strong leadership is not about being mean, it is about being clear We also share a simple framework for handling difficult employee conversations with confidence, including how to: Address repeated lateness Correct missed deadlines Explain the impact of poor performance Reset expectations clearly Offer support without lowering standards If you have ever thought: "I don't want to hurt their feelings." "Maybe it will get better on its own." "They're going through a lot." …this episode will help you understand why delayed leadership creates bigger problems later, and how to replace "nice" leadership with clear, kind, accountable leadership that helps both your team and your business grow. In this episode, we discuss: The danger of nice leadership in business Why leaders avoid confrontation The difference between nice and kind leadership Leadership communication skills for business owners How accountability improves company culture Why high performers leave when standards are inconsistent How to set clear expectations with employees How to handle difficult conversations at work Leadership mistakes that hurt small businesses How to lead with clarity, respect, and confidence Timestamps: 00:00 – The danger of "nice" leadership 01:00 – When avoiding the issue makes it worse 02:00 – Nice leadership vs kind leadership 05:00 – Why business owners fall into the nice leader trap 08:00 – The hidden costs of avoiding accountability 12:00 – What strong and respectful leadership looks like 15:00 – A practical script for difficult conversations 16:30 – Final takeaway: clarity is kindness in leadership If you are building a business and want better systems, better communication, better leadership, and better customer experiences, this episode is for you. On SoTellUs Time, we talk about business growth, leadership, marketing, customer experience, team development, accountability, reviews, automation, and strategies to help business owners scale smarter. Subscribe for more episodes on: leadership development, small business growth, entrepreneurship, team accountability, employee management, customer service, business systems, marketing strategy, reviews, and operational excellence. Subscribe to SoTellUs Time: https://www.youtube.com/@sotellus Learn more about SoTellUs: https://www.sotellus.com If this episode helped you, leave a comment with this word: CLARITY Tell us: Have you ever waited too long to address a team issue? #Leadership #BusinessLeadership #SmallBusiness #Entrepreneurship #Management #TeamLeadership #EmployeeAccountability #CompanyCulture #BusinessGrowth #SoTellUsTime danger of nice leadership, nice leadership in business, leadership accountability, clear leadership, kind leadership, leadership communication, difficult conversations with employees, how to hold employees accountable, leadership tips for business owners, employee performance management, business leadership skills, small business leadership, team accountability, company culture problems, entrepreneur leadership advice, managing poor performance, leadership training for entrepreneurs, workplace accountability, leadership clarity, business growth leadership
    Show more Show less
    21 mins
All stars
Most relevant
If you are a business owner, entrepreneur, or something thinking about starting a business you NEED to listen to this podcast. It teaches you everything from marketing, sales, tracking numbers and basically everything to run a successful SELF sustaining business.

EDUCATIONAL •INFORMATIVE• ENTERTAINING

Something went wrong. Please try again in a few minutes.