Sosuke “SOS” Watanabe brings experience across media production, event operations, and marketing, building a career centered around helping athletes and organizations grow through competition and storytelling. His work at the intersection of sports, entrepreneurship, and media has given him a strong understanding of how to build platforms that elevate athletes and strengthen basketball communities.

A former collegiate athlete, Sosuke understands firsthand the dedication and opportunities that shape a player’s journey. That experience fuels his passion for grassroots basketball and his commitment to helping young athletes pursue their dreams both on and off the court.

Now serving as a Regional Director for Phenom Hoops, Sosuke focuses on organizing high-level tournament events that create meaningful exposure and competitive opportunities for players. He is dedicated to building strong relationships with coaches, programs, and families while creating environments where athletes can develop, compete, and believe in the possibilities ahead of them.

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“I’m incredibly grateful for Phenom Hoops and the Lewis Family for trusting me to join the Phenom family as we expand the brand across the Southeast. I’m excited to get to work creating a safe and competitive space for grassroots basketball while helping young athletes chase their dreams”