Reasons To Pivot the Startup

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Pivots are part of the startup journey.

Most startups pivot at some point along the way.

Here are some reasons to pivot your startup.

The revenue traction is simply not coming up.

Consider a pivot to a more profitable business model, such as SaaS.

This can generate a great deal more revenue for the company

Consider moving to a different point in the value chain.

Moving closer to those with money enables the startup to charge more.

Customers use the product in a way that it was not designed for.

Consider a pivot to enhance the new use case.

A new business model may be in order, given the new application.

Finally, one product does very well while the rest of the line languishes.

Consider a pivot to focus on that product alone.

Shift to provide extensions of that product as a path to growth.

When things aren't going as planned, consider a pivot to solve the problem.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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