Your Network Determines Your Focus

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Success in most endeavors comes down to having the right skills and the right connections.

Your network determines your focus.

In startup fundraising, you'll need skills such as how to pitch, how to grow a business, and more.

You'll also need a network of investors to tap for funding and to find more investors.

Before launching a fundraiser campaign, check your network.

Who do you know that is an angel, VC, or family office investor?

Who do you know who knows angels, VCs, and family offices?

Where do the angels, VCS, and family offices hang out?

What do they read?

What do they care about?

Research investors and start building out connections to the communities that hold investors.

Reach out to individual investors to build relationships.

Start by offering something of value to them with no ask in return.

Build up 'credit' with investors by offering them free market research and connections to those who can help them.

If your network doesn't have investors, then you'll need to extend your network to include them.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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