Stop Losing Money on All-Star Cheer
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Stop Losing Money on All-Star Cheer
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“All-star cheer doesn’t make money.” Gym owners hear it constantly—especially when they’re starting a gym. And in this episode, Dan Cotton calls it what it is: a bold-faced lie. Dan breaks down why people believe all-star isn’t profitable, why class programs do matter (higher margins, lower barrier to entry, easier enrollment), and the real reason many gyms lose money on all-star: pricing and budgeting mistakes. He explains how pass-through fees, uniforms, events, scholarships, and “adding one more competition” without adjusting costs can quietly turn teams into a financial drain. Then he lays out the bigger truth: all-star can absolutely be a net positive when tuition and assessments are built correctly—and when you understand the long-term value of an all-star athlete’s length of engagement and additional revenue opportunities. If you’re a cheer gym owner trying to build a profitable all-star program, set tuition correctly, stop bleeding money on teams, and create a system where classes feed into teams the right way, this episode will challenge your assumptions and give you a smarter path forward.