Jonathan Stark didn’t start as a pricing expert—he started as a musician chasing a dream, then pivoted into software, and eventually rebuilt his entire career around one idea: hourly billing is broken.
In this episode, he shares the real journey behind that transformation—identity shifts, failed projects, career pivots, and the moment he realized businesses reward value, not effort. This is a conversation about unlearning, reinvention, and building a career that actually works.

Support Swurl
Swurl is building a new kind of networking platform focused on real connections, not self-promotion.

"Music by Vlvt. If you are working on a podcast, get your Swurl Radio discount code and save 20% on anything at Vlvt.fm"

Maestro Stevens, founder of Iconic Expressions, shares how he went from failed ventures to building a scalable business. This episode breaks down branding vs marketing, using AI to automate workflows, choosing the right clients, and the real sacrifices behind entrepreneurship.

Support Swurl
Swurl is building a new kind of networking platform focused on real connections, not self-promotion.

"Music by Vlvt. If you are working on a podcast, get your Swurl Radio discount code and save 20% on anything at Vlvt.fm"

Melody Beuzelin joins Swurl Radio to talk about building a career from scratch storytelling, startup lessons, burnout, and when a side hustle deserves your full attention. We get into identity, resilience, client boundaries, and why “failure” is just data.

Support Swurl
Swurl is building a new kind of networking platform focused on real connections, not self-promotion.

"Music by Vlvt. If you are working on a podcast, get your Swurl Radio discount code and save 20% on anything at Vlvt.fm"