Ever sat through “training” where you click play, zone out, and hope there’s no quiz at the end? 😅

Yeah… we’ve all been there.

In our latest episode, we talk about why most training doesn’t work—and what actually does.

Turns out:

• It’s not about more content
• It’s not about clever hacks
• And it’s definitely not about ticking a box

It’s about changing behaviour.

We break down:
Why great teams obsess over the basics (yes… again)
Why managers need to be trained before their teams
And a simple framework (EDIP) that actually makes training stick

Also… a gentle reminder:
You can take your work seriously without taking yourself too seriously.

That might just be the secret ingredient.

Give it a listen if you want your team to stop “doing training”… and start actually improving.

#SalesLeadership #Training #TeamPerformance #B2B #Leadership

We wrapped up our sales channels series the only way we know how—by slightly going off-script.

This week, we dove into the tools behind partnerships, social selling, and referrals… but not before questioning whether following “the process” too perfectly might actually slow you down. Turns out, sometimes the best move is to politely ignore your own rules.

We explored CRMs as your system of record, why most reporting is… let’s say “aspirational,” and how tools like analytics platforms, social schedulers, and even good old-fashioned PDFs can make or break your channel strategy.

Big takeaway? Tools matter. Process matters. But common sense might matter just a little bit more.

(Also, our audio worked this time, which frankly deserves its own celebration.)

In this episode , we stumble through a slightly chaotic start (audio equipment: 1, us: 0) before diving into one of the most powerful — and most underused — sales channels in business: referrals.

We talk about why referrals are the cleanest path to growth, how trust transfers instantly when someone introduces you, and why simply doing good work isn’t always enough to generate them.

Along the way we explore:

• Why referrals don’t scale organically unless you’re intentional
• The difference between testimonials and real referrals
• How to ask for introductions without making it awkward
• Why sometimes your clients treat you like their secret weapon
• And how offering referrals first can unlock more opportunities than asking for them

We also kick things off with a story about walking into a situation wildly underqualified… and still coming out on top — proving that preparation and curiosity can sometimes beat credentials.

If you’re looking for practical ways to grow your business through trust, relationships, and a little strategic asking, this one’s for you.