Everyone asks what revenue the business does.

That’s usually the least important part.

Before I buy anything, I’m looking at the structure behind the numbers. Can it run without the owner? Are the clients actually worth having? Is there real profit, or just smoke and mirrors? What happens if one customer leaves? Are the staff stable or a revolving door? And is there hidden upside… or hidden problems waiting for me after completion?

Most deals look great on paper. Very few hold up when you dig underneath.

Buy well and you build momentum.

Buy wrong and you inherit stress, thin margins, and a business that depends entirely on you.

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This week I’m joined by James Burt, host of Building The Brand, to break down how to master podcasting, grow your brand and reach 10,000s with the right content strategy. James knows exactly how to turn a podcast into more than just content — into a real brand-building machine.

We talk audience growth, positioning, consistency, and how business owners can use podcasting to create authority and open doors. Go and show some love to James’s podcast, Building The Brand, if you want more no-nonsense advice on branding, marketing and podcast growth.

https://www.youtube.com/@buildingthebrandofficial < FOLLOW!!

https://www.instagram.com/jamesburttofficial/

Spotify https://tinyurl.com/buildingthebrandpod

Apple https://tinyurl.com/btbjamesburtt

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Yep, that's right. The cycle doesn't stop.

I reveal exactly who this is in the Podcast too...

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.