My guest today is Tommy Petrov, the Ukrainian-born Co-Founder and CEO of CopySight AI.

Tommy and his team are small, but they’ve built something big. It’s called the Similarity Score — think of it as a FICO score for copyright risk in the age of AI.

Whether you’re Disney protecting Star Wars or a creator making something new, CopySight helps measure how close AI-generated content is to existing intellectual property.

For example, when someone uses Midjourney or Gemini to generate an image that looks like Darth Vader — or visuals that feel like they came straight out of Studio Ghibli — CopySight analyzes the output and assigns a score from 1 to 100 based on how similar it is to the original work.

Tommy explains that scores under 35% are usually considered safe territory, while scores above 75% can become a legal smoking gun.

Tommy has interviewed more than 70 General Counsels about AI content risk. What makes his perspective different is that he’s not a lawyer — he’s a creator. Before founding CopySight, he worked as a Creative Director at Snap and Meta.

Today, he works with legal teams and art directors at major Hollywood studios like Sony and Paramount, as well as the Russo Brothers at AGBO.

In our conversation, Tommy weighs in on OpenAI’s upcoming AI-generated film Critters — whether its IP could get flagged and whether a film created with AI can even be copyrighted.

But this conversation isn’t just a legal debate. We also talk about perhaps the biggest content question of all: what happens to art when AI makes creation so easy that fewer people bother to create anything truly original? And if that happens, what content do these AI models train on next?

Please enjoy my conversation with Tommy Petrov.

Thx,
Rob Kelly