The Ambitious Bookkeeper Podcast Podcast By Serena Shoup CPA cover art

The Ambitious Bookkeeper Podcast

The Ambitious Bookkeeper Podcast

By: Serena Shoup CPA
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The Ambitious Bookkeeper podcast is for bookkeepers & accountants who are growing or aspiring to start their own business. Our mission is to elevate the bookkeeping profession by providing support and resources for new and experienced firm owners.

We share actionable tips on running a successful bookkeeping business, tools and resources, plus guest expert interviews that will help you elevate your business. Where you can find us:

Website: https://www.ambitiousbookkeeper.com

BBA: https://www.ambitiousbookkeeper.com/bba
Facebook: https://www.facebook.com/serenashoupcpa
LinkedIn: https://linkedin.com/in/serenashoup
Instagram: https://instagram.com/ambitiousbookkeeper

© 2026 The Ambitious Bookkeeper Podcast
Career Success Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • 235 ⎸ Why I only use Xero
    Apr 8 2026

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    I've been getting this question for years, and since I'm now on YouTube and Xero keeps rolling out new features, it was time to give this topic a serious refresh. In this episode, I'm breaking down all the reasons why I am a hundred percent Xero firm and why I genuinely love this software. This is not sponsored (but yes, please use my affiliate link!). I'm just a bookkeeper who has seen what a mess the alternative can create, and I want you to understand what you could have instead.

    In this episode you’ll hear:

    • Why Xero's security and data integrity controls make it the smarter choice over QBO
    • How Xero's reporting structure saves us massive time across our entire client roster
    • The efficiency tools and automations that let us simplify pricing and serve high-volume clients without penalty
    • The invoicing features and included extras that QBO actually charges you for (yes, really)

    Resources mentioned in this episode:

    • Xero Partner Program (Affiliate Link): https://xeroamericas.partnerlinks.io/79afz10exu7d
    • Relay Banking (Affiliate Link): https://relayfi.com?referralcode=ShoupCPA
    • GoCardless (Affiliate Link): https://manage.gocardless.com/refer/us/serena/ygvg9o-amz

    Videos linked in this episode:

    • Xero | Modifying Chart of Accounts: https://youtu.be/NHZLjYx2FQw
    • Xero | Reconcile Bank Accounts Pt 1: Match, Create, Transfer: https://youtu.be/D9CYOuAydac
    • Xero | Reconcile Bank Accounts Pt2: Reconcile Period: https://youtu.be/5fnwMC_QUo0
    • Hubdoc | Audit-Proof Your Business: https://youtu.be/vzSrPZOSJ3o

    Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeper

    For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

    • Visit our website: https://www.ambitiousbookkeeper.com
    • Follow me on YouTube: https://www.youtube.com/@ambitiousbookkeeper
    • Connect on Instagram: https://www.instagram.com/ambitiousbookkeeper
    • Connect on Threads: https://www.threads.net/@ambitiousbookkeeper
    • Connect on Facebook: https://www.facebook.com/serenashoupcpa

    Thank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.

    Podcast Publishing Tools we use:

    • Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llc
    • Descript: https://get.descript.com/u7lubkx09073 (affiliate link)
    • Buzzsprout: https://www.buzzsprout.com/?referrer_id=1753696 (affiliate link)

    Join the next free training >

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    29 mins
  • 234 | April Podcast Update
    Apr 1 2026

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    This is a podcast update & what to expect here on the podcast for the month of April!

    Check out this week’s YouTube Video >>

    • The New Xero Partner Hub

    Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeper

    For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

    • Visit our website: https://www.ambitiousbookkeeper.com
    • Follow me on YouTube: https://www.youtube.com/@ambitiousbookkeeper
    • Connect on Instagram: https://www.instagram.com/ambitiousbookkeeper
    • Connect on Threads: https://www.threads.net/@ambitiousbookkeeper
    • Connect on Facebook: https://www.facebook.com/serenashoupcpa

    Join the next free training >

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    5 mins
  • 233 ⎸ No More Arbitrary Price Increases [vlog]
    Mar 25 2026

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    This one is a little different. One day in February I decided to vlog my day.. a sort of behind the scenes of my day. I wasn’t sure what I was going to use this footage for. And then… I was inspired a couple weeks ago (by the time this comes out) to write another BTS Newsletter. The two are **completely unrelated in topics—** combining the voice over of my Newsletter (unfiltered thoughts combined with a little education + provoking thoughts) with my random vlogging day.

    I hope you enjoy… make sure you watch it on YouTube for the full effect.

    In this episode you’ll hear:

    • The audio version of Vol. 7. No more arbitrary price increases
    • Audio of my check ins through out the day

    WATCH ON YOUTUBE FOR THE FULL EXPERIENCE → subscribe while you’re there.

    Subscribe to the Newsletter. I don’t sell in them. They are my own personal thoughts and musings as I build & grow my businesses. There will be typos. Half the time, I write them from my phone. Right when inspiration hits.

    Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeper

    For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

    • Visit our website: https://www.ambitiousbookkeeper.com
    • Follow the Blog: https://www.ambitiousbookkeeper.com/blog
    • Connect on Instagram: https://www.instagram.com/ambitiousbookkeeper
    • Connect on Threads: https://www.threads.net/@ambitiousbookkeeper
    • Connect on Facebook: https://www.facebook.com/serenashoupcpa

    Thank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.

    Podcast Publishing Tools we use:

    • Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llc
    • Descript: https://get.descript.com/u7lubkx09073 (affiliate link)
    • Buzzsprout: https://www.buzzsprout.com/?referrer_id=1753696 (affiliate link)

    Join the next free training >

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    17 mins
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