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The Art Of Entrepreneurship

The Art Of Entrepreneurship

By: Jackie Hermes
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Let's be honest: building a company from nothing is freaking hard. It has been for me. I grew my company Accelity from 0 to 7 figures with no partners and no funding. I'm also a startup mentor, a speaker, and a dedicated mother of three. Welcome to The Art of Entrepreneurship podcast—I’m your host, Jackie Hermes. Listen in as I share all the mistakes I’ve made and, more importantly, what I’ve learned from them, with no fluff, and no rose-colored glasses. The Art of Entrepreneurship is a show where we cut through the BS and dig into what it actually takes to start and grow a business. I’ll be giving unfiltered advice 1 episode per week, up to 20 minute per episode. I want you to walk away from this podcast with the mindset and tools you need to be successful. This podcast is for entrepreneurs, side hustlers, and busy professionals with a short attention span (like me)—you’ll get quick-hitting, actionable information in every single episode. If you give me your time, I promise it won't be wasted. Now let's get to work!Copyright 2026 Jackie Hermes Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The difference between persuasion and pressure

    The difference between persuasion and pressure
    Apr 7 2026

    This episode of The Art of Entrepreneurship is for anyone who leans on urgency to get people to move… and is starting to wonder if it might be hurting trust.

    In this episode, I talk about a phrase I hear all the time in sales and marketing: “If you don’t create urgency, people won’t move.” Sometimes that’s true. But more often, what people call urgency is actually pressure, and those two things are not the same.

    I break down how pressure shows up in subtle ways through language, timelines and sales processes, and why it works in the short term but creates long-term problems. I’ve seen that persuasion, rather than pressure, takes a very different approach, one rooted in patience, clarity and respect for the buyer’s process. Persuasion creates alignment while pressure tries to create control.

    Tune in if you’re ready to stop forcing decisions and start building trust that actually lasts.

    If you like this episode, here are some others you'll enjoy.
    • Episode 312. Building trust instead of chasing attention — Why trust outperforms short-term tactics: https://www.jackiehermes.com/podcast/build-trust-not-attention
    • Episode 244. Dear companies everywhere, sales and marketing are not about you — Stop making sales about yourself: https://www.jackiehermes.com/podcast/companies-sales-and-marketing-are-not-about-you
    • Episode 283. 6 ways to persuade your prospects to buy (revisited) — Persuasion without pressure or manipulation: https://www.jackiehermes.com/podcast/persuade-your-prospects-to-buy-revisited

    ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

    If you're ready to level up your B2B marketing, check us out.

    → accelitymarketing.com

    🎧 Catch up on past episodes, submit topic ideas, and learn more

    jackiehermes.com/podcast

    ⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

    📲 Let’s connect!

    LinkedIn: linkedin.com/in/thejackiehermes/

    Instagram: @thejackiehermes

    TikTok: @jackie.hermes

    Website: jackiehermes.com
    Show more Show less
    12 mins
  • Marketing has always been the strategy, it just looks different now w/ Rob Botts, Director of Sales at Dubb

    Marketing has always been the strategy, it just looks different now w/ Rob Botts, Director of Sales at Dubb
    Mar 31 2026
    This episode of The Art of Entrepreneurship is for founders who are realizing that marketing is its own movement and that building trust through authentic communication drives growth.This episode is a little different because, well, I’m the guest. I joined Rob Botts, Director of Sales at Dubb, on his company’s podcast, Connection Loop, to discuss what real authenticity looks like in modern marketing.We talk about how marketing and sales are no longer separate, and how communication itself has become the strategy. I share my perspective on why authenticity isn’t a buzzword, but a real advantage when it comes to connecting with buyers.Rob brings a practical lens from his work helping sales teams rethink how they follow up and stay relevant in a noisy digital environment. We also get into how video is changing the way teams show up and why it can fast-track trust when it’s done right.Tune in if you’re ready to shift away from transactional selling toward conversations that actually feel human.Website: https://dubb.com/Podcast: https://dubb.com/blog/category/interviews/connection-loop/LinkedIn: https://www.linkedin.com/in/rob-botts-676064224/YouTube: https://www.youtube.com/dubbappAbout Rob BottsRob Botts is the Director of Sales at Dubb, a video communication platform that helps sales professionals build trust, increase engagement, and grow revenue. With a background in consultative selling and partnerships, he works with businesses to use video to accelerate their sales pipeline. Rob is passionate about authentic communication in the digital sales process and brings deep insight into modern outreach strategies.If you like this episode, here are some others you'll enjoy.Episode 246. Why you should learn to love selling w/ Mark Cox, author of Learn to Love Selling — Sales and marketing work better together: https://www.jackiehermes.com/podcast/why-you-should-learn-to-love-selling-with-mark-cox?Episode 244. Dear companies everywhere, sales and marketing are not about you — A better way to connect with buyers: https://www.jackiehermes.com/podcast/companies-sales-and-marketing-are-not-about-you?Episode 312. Building trust instead of chasing attention — Why trust matters more than attention: https://www.jackiehermes.com/podcast/build-trust-not-attention?✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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    24 mins
  • Life doesn’t happen to you, it happens FOR you (revisited)

    Life doesn’t happen to you, it happens FOR you (revisited)
    Mar 24 2026

    This episode of The Art of Entrepreneurship is for founders and leaders who feel like everything is hitting at once, and are starting to wonder why it all feels so personal.

    Life feels heavy right now, and I’m hearing it everywhere: in conversations with founders, leaders and friends. There’s pressure, uncertainty and personal challenges stacking on top of business challenges, and when it all piles up, it can start to feel personal.

    In this rebroadcast, I’m revisiting one of the most important mindset shifts I’ve learned: life doesn’t happen to you, it happens for you. This isn’t about pretending things aren’t hard or forcing a silver lining. It’s about choosing a perspective that actually helps you move forward.

    I share the stories and experiences that helped me build this muscle so I can show up more grounded in hard seasons. Because I don’t get to control when challenges show up, but I do get to decide what they mean. And that meaning shapes how I lead, how I respond and what I do next.

    Tune in if you’re ready to stop feeling like everything is happening to you and start using it to move forward.

    If you like this episode, here are some others you'll enjoy.
    1. Episode 134. What to do when nothing goes as planned — How to respond when things don’t go as expected: https://www.jackiehermes.com/podcast/when-nothing-goes-as-planned
    2. Episode 137. Healing yourself is a radical act — Why change is hard—and why it matters: https://www.jackiehermes.com/podcast/make-time-for-wellness-not-illness
    3. Episode 61. "If you don’t make time for wellness, you’ll be forced to make time for illness” — Why taking care of yourself can’t wait: https://www.jackiehermes.com/podcast/make-time-for-wellness-not-illness

    ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

    If you're ready to level up your B2B marketing, check us out.

    → accelitymarketing.com

    🎧 Catch up on past episodes, submit topic ideas, and learn more

    jackiehermes.com/podcast

    ⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

    📲 Let’s connect!

    LinkedIn: linkedin.com/in/thejackiehermes/

    Instagram: @thejackiehermes

    TikTok: @jackie.hermes

    Website: jackiehermes.com
    Show more Show less
    16 mins
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