What does it take to build a business in one of the most competitive creative industries?

In this episode of The Back Office, Dalayna Dillon sits down with Traci Baker, founder of Traci Baker Photography, to talk about the evolution of her business, the lessons she has learned along the way, and what it really takes to stay relevant in a fast-changing industry.

Traci shares how she went from being an Oklahoma public school teacher to building a thriving photography business serving families, seniors, and female entrepreneurs across multiple states. From the early days of picking up a camera for the first time to expanding her services into personal branding photography and social media coaching, Traci’s story is full of honest insight, growth, and adaptability.

This conversation explores what it looks like to build something that lasts, how to stand out in a crowded market, and the real challenges that come with serving clients well while continuing to evolve as a business owner.

No one has it fully figured out. But we’re building anyway.

Guest: Traci Baker
Business: Traci Baker Photography
Location: Tulsa, Oklahoma

Traci Baker is a personal branding photographer, high school senior photographer, and social media coach/content creator based in Tulsa, Oklahoma. A former public school teacher, Traci picked up a camera and built a thriving photography business that now serves families, seniors, and entrepreneurs across Oklahoma and beyond.

Her work has evolved from portrait photography into a business centered on helping clients document meaningful seasons of life and helping female business owners stand out with branding photography and social media support.

In this episode, Traci shares the story behind her business, the challenges of working in a highly competitive industry, and the changes she has made over time to stay relevant and continue growing.

• How Traci first got into photography
• What made her turn photography into a business
• What it’s like working in a highly competitive industry
• How her business has evolved over time
• The biggest shifts she has made to stay relevant
• The hardest part of her job
• Mistakes photographers often make
• Mistakes clients make before their sessions
• What the future of photography may look like
• Advice for someone just starting a photography business

Traci Baker Photography helps families capture senior year memories, empowers female entrepreneurs through personal branding photography, and offers social media coaching and content support to help businesses grow with clarity and confidence.

Find Traci:

Facebook - www.facebook.com/tracibakerphotographer

Instagram - www.instagram.com/tracibakerphotographer

Website - www.tracibaker.co

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial

www.signifymarketing.social

What does it actually look like to build your first business — and then decide to open a second location?

In the first episode of The Back Office, Dalayna Dillon sits down with Zach and Maddie Morris, the brother-sister team behind 3 Natives Tulsa and 3 Natives Owasso.

Growing up in a family of franchise operators, Zach and Maddie had a front-row seat to the realities of business ownership long before they opened their own doors. In this conversation, they share what it’s been like stepping into ownership themselves — from choosing the right franchise opportunity to navigating the growing pains that come with expansion.

This is an honest look at the decisions, lessons, and challenges that happen behind the scenes of a growing business.

Inside this episode, we talk about:
• Growing up in an entrepreneurial family
• How they chose 3 Natives as their first business venture
• The moment they knew they were ready to expand
• The biggest growing pains after opening a second location
• Hard lessons and mistakes they’ve learned from
• The decisions that have paid off the most so far

No one has it fully figured out — but they’re building anyway.

Episode 1: Zach & Maddie Morris
Brother-sister owners of 3 Natives Tulsa and 3 Natives Owasso

3 Natives is a rapidly growing fast-casual health food concept founded in Florida in 2013 by Anthony Bambino. Known for its fresh and often organic menu, the brand focuses on acai bowls, cold-pressed juices, smoothies, wraps, and salads.

Keep up with Zach & Maddie online!

Tulsa Location: @3nativestulsa
Owasso Location: @3nativesowasso

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial

www.signifymarketing.social