The Billboard Mastery Podcast Podcast By Frank Rolfe cover art

The Billboard Mastery Podcast

The Billboard Mastery Podcast

By: Frank Rolfe
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Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.© 2022 Outdoor Billboard University Economics Personal Finance
Episodes
  • The Dangers Of Guessing

    The Dangers Of Guessing
    Mar 30 2026

    Billboards are giant assets, often weighing in at over seven tons. The typical ad face is bigger than a tiny home. When dealing in this type of massive size, you can’t afford to make even a minor error as it’s impossible to fix. In this Billboard Mastery podcast we’re going to explore inexpensive options to take the guessing out of some of the big decisions billboard owners have to make.
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    9 mins
  • Things You Should Never Try To Do Yourself

    Things You Should Never Try To Do Yourself
    Mar 16 2026

    DIY (Do It Yourself) seems like a great way to save money, but working on your house is a lot different than a billboard sign. In this Billboard Mastery podcast we’re going to review what you can – and can’t – apply your DIY skills to.
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    8 mins
  • Tough Negotiators

    Tough Negotiators
    Mar 3 2026

    Some property owners are hard to work with – and some are nearly impossible. In this Billboard Mastery podcast we’re going to review some practical strategies to get deals done with the hardest negotiators, as well as when to simply walk away.
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    10 mins
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