150+ eClinics. 6M+ patients. A ₹399 membership with a 60% renewal rate. Rural India isn't just paying for quality healthcare, it's coming back for more. Priyadarshi Mohapatra didn't theorise about the problem from a boardroom. He moved to Bhubaneswar, earned the trust of communities that had been let down before, and built CureBay into what most people assumed was impossible- a full-stack, profitable rural healthcare model built on dignity.

In this episode of The Brunch Lab by Bertelsmann India Investments, Pankaj Makkar and Swati Murarka go deep with Priyadarshi on the model, the mission, and what patient capital support in Rural India actually looks like.

At Bertelsmann India Investments, we don’t just write cheques, we show up, stay in, and build alongside founders who are in it for the long haul. CureBay is what that partnership looks like.

Two months after Orange Health Labs raised its Series B in 2022, revenue fell by 60%. Most companies would have slashed prices or chased quick fixes. They did the opposite: saying no to discounts and doubling down on quality, speed, and trust.

In this candid episode of BII Brunch Lab, founders Dhruv Gupta and Tarun Bhambra sit down with Pankaj Makkar and Swati Murarka to unpack the moment that tested everything: conviction, culture, and the belief that healthcare businesses can win without price wars.

This is a story about rebuilding under pressure, scaling a full-stack diagnostics model across cities, and why patient capital matters when the easy path looks tempting.

️ Founder truths. Investor perspective. The hard decisions behind enduring companies.

Watch how Orange Health chose discipline over discounts, and what happened next.

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Speed. Precision. Reliability

The origin story wasn’t convenience.

It was a crisis.

A broken diagnostic experience during a dengue scare became the spark behind Orange Health and what followed was a pitch we’d never heard before.

Not about price wars.

Not about growth at any cost.

But about speed, reliability, and rebuilding trust in healthcare from the ground up.

When Dhruv Gupta and Tarun Bhambra set out to reimagine home diagnostics, the ambition was clear:

Deliver reports fast.

Show up on time.

Make reliability the product.

At Bertelsmann India Investments, we back founders who don’t chase vanity metrics or short-term spikes. Patient capital means standing behind conviction especially when it challenges category norms.

Over brunch with Pankaj and Swati from our team, the Orange Health founders unpack:

* The dengue crisis that sparked it all

* The pitch that changed everything

* What it really takes to build trust in healthcare

* And how to scale without playing the discount game

A story built on urgency, conviction, and the discipline to do it differently.

Teaser out now. Full episode coming soon.