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The Business of Success

The Business of Success

By: Parul Bhandari
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Overview

The Business of Success is a podcast designed to help you build better, more sustainable businesses, which grow organically. We speak to business leaders, founders, consultants, and thought-drivers who are building more intentionally, more thoughtfully, and who know what success looks like.

Follow us on Instagram at https://www.instagram.com/businessofsuccesspodcast/.

About the host:

A podcast by Parul Bhandari, an award-winning customer success leader, author, and someone passionate about sustainable business and individual growth. Parul has spent over two decades learning what it takes to build better experiences - for employees, for customers, and for sustainable businesses.

Follow Parul on Linkedin: https://www.linkedin.com/in/parul-bhandari-1294488/

Guest Inquiries:

Know someone who should be on this podcast? Have them inquire here: https://forms.gle/dBiiVEFGruef1N3Q8

Some of the things we are into:

#businessstrategy #businessgrowth #customerexperience #employeeexperience #leadership #professionaldevelopment #workculture #technology #AI #organicgrowth

FAQs:

  1. Is this a podcast about business growth. YES, this podcast will help your business grow by investing in fundamentals which drive sustainable business. This is not a place to learn about quick fixes, but rather business practices for longterm growth.
  2. Is this a leadership podcast? YES, we hope to empower leaders on tackling the things which slow them down, burn them out, and reduce success. We want to engage leaders to learn from the best.
  3. Is this a podcast for employee experience? YES, we will talk about how companies can build better employee experiences to drive business growth. When you retain employees you save money. Parul is a former HR leader and a passionate advocate of EX.
  4. Is this a podcast for customer experience and customer success? YES, Parul is a consultant in Customer Success and knows that when you invest in customers, you can grow the revenue bowtie exponentially.
  5. Is this a podcast for anyone? If you care about building better, YES.
2026 Parul Bhandari Economics
Episodes
  • Ep. 8 - Marketing for the Long Game | What Actually Drives Revenue Growth With Alan Gonsenhauser

    Ep. 8 - Marketing for the Long Game | What Actually Drives Revenue Growth With Alan Gonsenhauser
    Apr 30 2026

    In this episode of The Business of Success, we sit down with Alan Gonsenhauser, a 7x Chief Marketing Officer and expert in customer growth strategy, to uncover why most companies are focused on the wrong thing chasing sales instead of building sustainable revenue.

    If your business is struggling with churn, poor customer retention, or inconsistent growth, this conversation will completely change how you think about marketing, sales, and customer success.

    Alan breaks down the real drivers of long-term revenue, including ideal customer profiles (ICP), net revenue retention (NRR), customer experience, and how top companies align marketing, sales, and finance to scale effectively.

    About Alan:

    Alan Gonsenhauser, CEO of DemandRevenue, LLC., is an 11-times CMO, and 3-times P&L GM experience in marketing, sales, finance, and operations. He’s a CMO Coach & Mentor, Interim / Fractional CMO, and GTM Advisor for Private Equity portfolio companies.

    At Forrester (previously SiriusDecisions), and afterwords he mentored 150+ CMOs and marketing leaders to become indispensable to their organizations.Since 2021 at Demand Revenue, Alan has been a CMO Coach and Interim CMO at 10+ private equity portfolio companies, focusing on infrastructure driving value creation and customer-led growth with hundreds of models and frameworks to scale GTM alignment and intelligent growth. Recently, Alan also became a GTM Partners certified advisor.Alan has presented at multiple industry conferences and global kickoff meetings and is a frequent podcast guest: https://www.demandrevenue.com/podcasts/

    Website- www.demandrevenue.com

    Social Media - https://www.linkedin.com/in/alangonsenhauser/

    —---------------------------------------------------------

    Whether you're a startup founder, marketer, or business leader, this episode will help you understand:

    • Why chasing sales is hurting your growth
    • How to identify and target the right customers (ICP)
    • The truth about churn and customer retention
    • How to build a customer-first growth strategy
    • Why most companies fail at customer success
    • How to turn customers into your best salespeople

    ⏱️ TIMESTAMPS

    00:00 – Intro & Guest Introduction
    01:00 – Alan’s Journey: From Finance to 7x CMO
    03:45 – What is a “Customer Capitalist”?
    06:00 – Why Revenue is a Lagging Indicator
    07:45 – The Real Problem with Chasing Sales
    09:00 – Startup Phases: Problem-Market Fit vs Product-Market Fit
    10:35 – How to Define Your Ideal Customer Profile (ICP)
    14:00 – Biggest Mistakes Companies Make with ICP
    16:00 – Sales Incentives & Wrong Behavior
    17:30 – Net Promoter Score (NPS) — Truth vs Myth
    20:00 – Red Flags: When Your Business Is Doing It Wrong
    22:30 – Why Customer Experience Starts BEFORE Sales
    23:45 – Turning Customers into Advocates
    26:00 – Why Negative Feedback is Gold
    29:00 – How to Align Teams for Growth
    31:00 – AI, Hiring & Future of Marketing Teams
    34:00 – Final Advice for Startups & Leaders

    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

    This podcast is sponsored by CustomerXSuccess, a consultancy which helps drive Company Growth through a focus on Customer Success. Follow along at www.customerxsuccess.com
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    33 mins
  • Ep. 7 - Elder Care Conundrum: How Dr. Pooja Patel is Preparing for Employee Caregivers

    Ep. 7 - Elder Care Conundrum: How Dr. Pooja Patel is Preparing for Employee Caregivers
    Apr 16 2026

    The Caregiving Conundrum most companies and families ignore until it’s too late. Dr. Pooja Patel, double board-certified occupational therapist and gerontologist, exposes the hidden crisis of elder care and how working professionals (especially women) are left unprepared.

    In this powerful episode of Business of Success with Parul Bhandari, Dr. Pooja Patel (founder of Aging Together) reveals:

    • Why workplaces treat elder care as a “nice to have” while parenting gets full support
    • The shocking FMLA truth: It doesn’t cover in laws a wake up call for South Asian families
    • Why daughters and daughters in law carry most of the elder care burden
    • How caregiving starts quietly and escalates into crisis without proactive planning
    • Practical solutions: Proactive care planning workbook, emergency & end of life discussions, aging in place
    • What employers can actually do flexible work, caregiver support, and retention strategies
    • The coming demographic crisis: Baby boomers + working Gen X/Millennials = massive impact on economy and families

    If you’re a working daughter, son, manager, or business leader - this conversation will change how you think about family responsibility, employee support, and long term planning.

    👉 Visit Aging Together: https://aging-together.com

    👉 Book by Dr. Pooja Patel: You Don’t Know When the Bridge Is Coming: A Roadmap for

    Timestamps:

    00:00 – The Caregiving Conundrum Intro

    02:35 – Dr. Pooja’s Journey & Why Proactive Care Matters

    05:16 – Elder Care Support in the Workplace (Almost Nothing)

    08:09 – FMLA Limitations & In Laws Reality Check

    11:27 – Proactive Care Planning Workbook Explained

    15:38 – Heavy Burden on Women & South Asian Families

    24:33 – Flexible Work Ideas for Employee Caregivers

    30:44 – The Looming Elder Care Crisis & Call to Action

    #CaregivingConundrum #ElderCare #DrPoojaPatel #AgingTogether #SouthAsianCaregiving #WomenCaregivers #EmployeeCaregivers #CaregiverBurnout #ProactiveAging #BusinessOfSuccess #FamilyCaregiving

    —--

    This podcast is sponsored by CustomerXSuccess, a consultancy which helps drive Company Growth through a focus on Customer Success. Follow along at www.customerxsuccess.com
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    36 mins
  • Special Ep. 6 - A review of the past 5 episodes to build better businesses - with Parul Bhandari

    Special Ep. 6 - A review of the past 5 episodes to build better businesses - with Parul Bhandari
    Apr 2 2026

    The perfect recap, TLDR episode to help you get caught up!

    This episode celebrates the milestone of launching five episodes of the Business of Success, reviews the episodes we have had and learnings, and provides a preview of the episodes covered.

    Takeaways:

    • It delves into empowering women in the workplace,
    • Designing for employee and customer experiences,
    • Addressing burnout and workforce productivity,
    • Transitioning from leadership to individual contributor roles, and
    • Effective communication and value delivery for leaders.

    The Business of Success if sponsored by CustomerXSuccess, a customer experience consultancy to drive better journeys and organic growth. Visit out website for more information.

    #customerexperience #employeeexperience #leadership #burnout #womenatwork #timemanagement
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    10 mins
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