Most marketing agencies have no idea how a remodeling business actually works.

They know ad platforms and content calendars — but they don't understand six-month sales cycles, project seasonality, or what it takes to earn trust from a homeowner considering a $60,000 renovation. And when you hire the wrong agency, you end up with generic content, tire-kicker leads, and monthly reports full of metrics that don't pay your crews.

In this episode, Carl Willis, founder and CEO of Remodeling Marketing Team, walks you through 10 essential questions every remodeling contractor should ask before signing with any marketing agency. Use these as your vetting checklist — they'll filter out the generalists fast.

The 10 questions covered:
✅ Have you worked exclusively with remodeling contractors?
✅ Can you show me results from a remodeling client like mine?
✅ How do you handle the remodeling sales cycle in your strategy?
✅ What's your approach to local SEO for remodeling contractors?
✅ How are you preparing clients for AI search visibility?
✅ How do you track and attribute leads to specific channels?
✅ What does your onboarding and communication process look like?
✅ Do you build content that establishes authority or just filler posts?
✅ What happens to our assets if we leave?
✅ Why should we hire you over a general marketing agency?

The right agency should be able to answer every one of these questions with specifics, accountability, and proof — not pitch deck language and vague promises. If they can't, you have your answer.

Whether you've been burned by a bad agency before or you're hiring one for the first time, this checklist will help you make a confident, informed decision and protect your marketing budget.

🎯 Ready to work with an agency that actually understands the remodeling industry?

Schedule a remodeling growth audit:
👉 https://www.remodelingmarketingteam.com/get-started
📞 888-350-7859

#ContractorMarketing #RemodelingMarketing #HiringAMarketingAgency #MarketingAgencyTips #RemodelingBusiness #ContractorLeadGeneration #HomeRenovationMarketing #LocalSEO #ContractorTips #DigitalMarketingForContractors #RemodelingLeads #HomeImprovementMarketing #ContractorGrowth #MarketingStrategy #RemodelingContractor #SEOForContractors #ContractorSuccess #AISearch #ContentMarketing #RemodelingCompany #ContractorLife #LeadGeneration #MarketingAccountability #BuildYourBusiness #RemodelingMarketingTea

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

If you're a remodeling contractor who thinks your general liability policy covers everything — this episode is going to change how you see your insurance program.

In this episode of the Digital Remodeler podcast, host Carl sits down with Rich Tygett from IC Insurance Solutions, an insurance broker who has spent over 20 years working exclusively with general contractors. Rich breaks down the real gaps most contractors don't know they have — and what it could cost them if they don't fix it.

What we cover in this episode:

✅ Why most GCs call their insurance broker in a panic — and how to avoid it
✅ The biggest misconception contractors have about general liability coverage
✅ What your GL policy actually excludes (and what that means for your business)
✅ The #1 insurance mistake contractors make when working with subcontractors
✅ What to verify on every sub's certificate of liability before they step on your job site
✅ Why you should send your broker the insurance requirements BEFORE you bid a job
✅ How your insurance strategy should evolve as your business grows
✅ Online insurance platforms vs. working with a real broker — where contractors get burned
✅ The one question every GC should ask their broker (but almost never does)

Whether you're running a $500K remodeling company or scaling past a million, your insurance program needs to grow with your business. This conversation could save you from a costly gap in coverage at exactly the wrong moment.

🔹 Connect with Rich Tygett — IC Insurance Solutions:

🌐 icsinsolutions.com
📞 916-224-2270

🔹 Ready to grow your remodeling business with a real marketing system?

Schedule a free strategy session with Remodeling Marketing Team 👉 https://www.remodelingmarketingteam.com/started
📞 888-350-7859

#ContractorInsurance #GeneralLiability #RemodelingContractor #ContractorTips #GCInsurance #SubcontractorInsurance #RemodelingBusiness #ContractorLife #HomeRenovationBusiness #InsuranceForContractors #CertificateOfLiability #WorkersComp #ContractorGrowth #RemodelingMarketing #DigitalRemodeler #BusinessProtection #RemodelingPodcast #ContractorSuccess #HomeImprovementBusiness #InsuranceBroker #GeneralContractor #SmallBusinessInsurance #ContractorMistakes #BuildYourBusiness #JobSiteSafety #ICInsuranceSolutions #RemodelingMarketingTeam #TradeBusinessGrowth #ContractorEducation #HomeRenovati

Send us Fan Mail

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Let's be honest — referrals are great, but they're not a marketing strategy. They're a byproduct of your past success, not a system for future growth. If you're a remodeling contractor doing $500K or more a year and you're still relying mostly on word of mouth, this video is for you.

In this episode, we break down exactly how to build a winning marketing plan for your remodeling business — one that generates qualified leads consistently, builds trust before the first phone call, and positions your company as the obvious choice in your market.

Here's what we cover:
✅ Why disconnected tactics (boosted posts, random ads, outdated websites) aren't a strategy
✅ The 7 essential components of a complete remodeling marketing plan
✅ How to define your ideal remodeling customer (and why it matters)
✅ What your website must do to actually generate leads
✅ How content marketing builds long-term authority and search visibility
✅ When and how to use paid advertising (Google Ads, LSAs, Facebook & Instagram)
✅ The metrics every remodeling company should be tracking

Whether you're running a kitchen and bath remodeling company, a whole-home renovation business, or a specialty trade, the companies that treat marketing like a system are the ones that win. This video gives you the roadmap.

🎯 Ready to build a marketing system that makes your remodeling business inescapable?

Schedule a free strategy session with our team at 👉 https://www.remodelingmarketingteam.com/get-started
Or call us directly: 📞 888-350-7859

#RemodelingMarketing #ContractorMarketing #RemodelingBusiness #HomeRenovationMarketing #ContractorGrowth #LeadGeneration #RemodelingContractor #DigitalMarketingForContractors #HomeImprovementBusiness #ContractorTips #LocalSEO #GoogleAdsForContractors #RemodelingLeads #KitchenRemodelMarketing #BathroomRemodelMarketing #ContractorSuccess #MarketingStrategy #HomeRenovationBusiness #SmallBusinessMarketing #RemodelingCompany #ContractorLife #BuildYourBusiness #HomeBuilderMarketing #RemodelingTips #TradeBusinessMarketing #GoogleBusinessProfile #ContractorBranding #OnlineReviews #RemodelingMarketingTeam #PaidAdvertising

Send us Fan Mail

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA