The Flower School Business Podcast From Kays Flower School Podcast By Kay’s Flower School cover art

The Flower School Business Podcast From Kays Flower School

The Flower School Business Podcast From Kays Flower School

By: Kay’s Flower School
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Welcome to The Flower School Business Podcast — the go-to show for florists and creative entrepreneurs who want to turn their passion for flowers into a profitable business. Hosted by the team at Kay’s Flower School, each episode is packed with real-life stories, expert insights and practical strategies for growing a successful floral brand.

Whether you’re just starting out, building your confidence, or ready to scale your flower business, you’ll find honest conversations, behind-the-scenes tips and inspiring guest interviews designed to help you bloom in business.

🌸 Learn how to
✔️Build and brand your flower business with confidence
✔️Master marketing, pricing and selling without overwhelm
✔️Navigate the floral industry with authenticity and purpose
✔️Hear from real florists who’ve grown thriving careers from scratch

This is the podcast that celebrates creativity, community and the courage it takes to grow a business you love — one bloom at a time.Copyright 2025 All rights reserved. Economics Education
Episodes
  • Blooming Together: Why Every Florist Needs a Community

    Blooming Together: Why Every Florist Needs a Community
    Apr 17 2026
    What is & Who are the British Florist Association? In this episode of the Flower School Podcast, Deirdre sits down with John Davidson(Chairperson) and Katrina Skybak Doyle from the British Florist Association (BFA) to talk all about the world of flowers! Have you ever wondered what a "trade association" is? Think of it like a giant club or a support team for people who work with flowers, everyone from the shops on your local street to people who grow the flowers in big fields. In this podcast with the British Florist Association you will learn: The History: Did you know the BFA started way back in 1917? That’s over 100 years ago! It is a "Club" for everyone: It is not just for flower shops. It is for students, flower farmers, and even people who have retired but still love flowers. Competitions: They talk about how florists can enter contests to win "the Oscars of the flower world" and show off their amazing designs. [cite: 245, 248] Cool Events: Learn about Fleurex, A massive flower show where people come from all over to see beautiful displays, meet wholesalers, watch demonstrations, network and learn new skills. New Memberships: John and Katrina explain their new "Community Membership" for people who just love flowers and want to be part of the group, even if they live outside the UK! Whether you are a student just starting out or you just think flowers are cool, this chat explains why it’s so important for people in the flower industry to work together and help each other. Check out the BFA website to learn more about their events and how to join the flower community! https://britishfloristassociation.org/ Follow them on Instagram: https://www.instagram.com/britishfloristassociation/ Follow them on Facebook https://www.facebook.com/britishfloristassociation https://www.linkedin.com/company/british-florist-association/posts/?feedView=all Don’t forget to Like and Subscribe for more flower power stories! ______________________________________________________________________ 🌸 Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸 ✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging! Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse 🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer! Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse 💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today! Explore the course - https://www.kaysflowerschool.com/online-floristry-programme 💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland. Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school Overseas Students Welcome – learn with us from anywhere in the world! How it works - https://www.kaysflowerschool.com/overseas-flower-students Hear from our Students – discover how Kays Flower School transformed their floral journey. Read their stories - https://www.kaysflowerschool.com/testimonials 📩 Have Questions? Get in touch with us today! Contact us - https://www.kaysflowerschool.com/contact-us Subscribe to Kay's Flower School channel for our latest clips Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1 #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers
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    30 mins
  • The Secret Language of Flowers with Teresa Sabankaya

    The Secret Language of Flowers with Teresa Sabankaya
    Apr 9 2026
    In this episode of the Kay's Flower School Podcast host Deirdre sits down with California based florist and author Teresa Sabankaya to explore the fascinating world of Modern Floriography What is Floriography? Floriography is the practice of using flowers or floral arrangements to convey specific messages, stories, or sentiments through symbolism. A Timeless Tradition, While it flourished during the Victorian era, Teresa explains that using flowers with intent is a practice that dates back centuries. Teresa’s work aims to bring this historical practice into the modern day, providing a deeper human connection in a world dominated by digital communication. Teresa's book serves as a DIY manual, a reference for history, and an art book all in one for anyone who loves flowers Teresa illustrated the entire book by hand (not AI!) to capture the specific details and "ephemeral" feeling of the gardens she designed. The New Language of Flowers Dictionary Includes an abridged version of Teresa's extensive dictionary, featuring traditional meanings and new definitions she developed for modern plants like Coleus. You will find Teresa's Book anywhere that sells books - Modern Floriography - Flowers, Gardens, and Gifts Inspired by the Language of Flowers https://teresasabankaya.com/ Teresa is open to any questions at all, contact here on hello@teresasabankaya.com https://www.simonandschuster.com/books/Modern-Floriography/Teresa-Sabankaya/9781964686677 We have a million ways to communicate in the miasma of smartphones, artificial intelligence, and social media. Yet we are often left searching for words when faced with a declaration of love, the loss of someone dear, or the marking of a truly pivotal moment. For centuries, people have turned to the language of flowers to express their most poignant and heartfelt emotions. Modern Floriography: Flowers, Gardens, and Gifts Inspired by the Language of Flowers honors this enduring tradition while inviting readers to discover fresh, creative forms of expression. Part self-reflection, part floral design, and part history, this beautifully illustrated book offers inspiration for gardeners, flower enthusiasts, and anyone who believes meaningful gifts speak volumes. Teresa Sabankaya thoughtfully guides readers on a journey of the human spirit through her evocative floral arrangements, sentiment-driven gardens, and imaginative posy possibilities. With Modern Floriography in hand, readers are encouraged to visit their local farmers’ market, or even the neighborhood grocery store, and select a fragrant, colorful assortment of flowers and plants. Teresa also provides a carefully curated collection of online resources to support this exploration of floriography. As the book’s luminous photography, floral design recipes, illustrated gardens, and abridged dictionary reveal, a rose is never just a rose. ________________________________________________________________________ Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸 ✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging! Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse 🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer! Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse 💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today! Explore the course - https://www.kaysflowerschool.com/online-floristry-programme 💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland. Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school 🌎 Overseas Students Welcome – learn with us from anywhere in the world! How it works - https://www.kaysflowerschool.com/overseas-flower-students 💬 Hear from our Students – discover how Kays Flower School transformed their floral journey. Read their stories - https://www.kaysflowerschool.com/testimonials 📩 Have Questions? Get in touch with us today! Contact us - https://www.kaysflowerschool.com/contact-us Subscribe to Kay's Flower School channel for our latest clips Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1 #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers
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    31 mins
  • From Florist to VA: Reclaiming Your Creative Time with Carole Wickham

    From Florist to VA: Reclaiming Your Creative Time with Carole Wickham
    Mar 27 2026
    This podcast episode features Carole Wickham, a specialized Virtual Assistant (VA) who combines over 35 years of admin experience with a professional background in floristry to help floral business owners reclaim their time. Key Takeaways What is a Floral VA?: A virtual assistant can handle nearly every aspect of a floristry business except for the physical assembly of bouquets. This includes managing inquiries, invoicing, order processing, and customer relationship management. The Power of "Holding Emails": Carole emphasizes the importance of instantaneous acknowledgement. She uses "holding emails" to let customers know their inquiry has been received and will be addressed, preventing potential clients from jumping to a competitor. Financial Benefits: Hiring a VA is often more cost-effective than a traditional employee. There are no overheads like pensions, national insurance, sick pay, or physical office space—you only pay for the productive hours worked. Specialized Floral Knowledge: Because Carole has owned her own shop and studio, she understands industry-specific peaks like Valentine’s Day and Mother’s Day, as well as tools like CRM systems (e.g., 17 Hats) and accounting software (e.g., Xero or QuickBooks). Scaling Your Business: By delegating tasks like proposal document creation (which can take 20–30 minutes per client), florists can focus on high-value creative work or on-site wedding setups. About Carole Wickham Carole transitioned from a corporate career in the NHS to becoming a certified florist, eventually running both a retail shop and a home studio. She now uses that dual expertise to provide admin support that speaks the "language" of floristry. Connect with Carole: LinkedIn https://www.linkedin.com/in/carole-wickham-01248867/ Instagram https://www.instagram.com/carole.virtualpa/?hl=en Facebook https://www.facebook.com/profile.php?id=100082731102847 Free Resource: Check the link in the description for Carole’s 7-Day Inbox Management Detox to help you get your emails under control #FloristTips #FloralBusiness #VirtualAssistant #WeddingFlorist #EntrepreneurLife #FloralPodcast #SmallBusinessGrowth ____________________________________________________________________ Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸 ✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging! Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse 🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer! Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse 💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today! Explore the course - https://www.kaysflowerschool.com/online-floristry-programme 💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland. Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school 🌎 Overseas Students Welcome – learn with us from anywhere in the world! How it works - https://www.kaysflowerschool.com/overseas-flower-students 💬 Hear from our Students – discover how Kays Flower School transformed their floral journey. Read their stories - https://www.kaysflowerschool.com/testimonials 📩 Have Questions? Get in touch with us today! Contact us - https://www.kaysflowerschool.com/contact-us Subscribe to Kay's Flower School channel for our latest clips Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1 #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers
    Show more Show less
    31 mins
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