Most AI reads your words. Attune Media Labs built one that reads your body, your mannerisms, your culture. David and Robert Bosnak, the father-son co-founders and HLTH Foundation Techquity Impact Award recipients, spent decades waiting for the technology to catch up with their idea.
When GPT-3 arrived in 2020, they launched MIM, an artificial emotional intelligence companion that processes the tone, pitch, cadence, facial expressions, and body language that make up 93% of human communication.
Robert has been a psychotherapist and psychoanalyst for 55 years and first developed emotion recognition at the MIT Media Lab in the 1990s, when computers were too slow to run it in real time. David studied electrical engineering, spent a decade in LA writing and acting, then returned to engineering.
Together they set out to close the mental health supply-demand gap by putting emotionally intelligent AI in the hands of people who need it most, starting with the unhoused community in Los Angeles and scaling now to frontline healthcare workers in Cameroon, where the doctor-to-citizen ratio reaches 50,000 to one.
Episode Key Moment Highlights:
- [00:03:13] The MIT Media Lab origin: how 55 years of psychotherapy and a 1990s research project became the foundation for artificial emotional intelligence.
- [00:05:37] Beyond sentiment analysis: how MIM reads nonverbal biomarkers and detects the dissonance between what you say and how your body actually feels.
- [00:12:01] The public benefit corporation decision: why Attune was built around user wellbeing from day one, not advertising or engagement.
- [00:15:30] The Cameroon pilot: 1,000 frontline health workers, a 50,000 to one doctor ratio, and what it means to build MIM for a culture you know nothing about yet.
- [00:22:47] The guardrails: 18 and over only, usage caps, and why people report feeling compelled to reconnect with real people after using MIM.
Their vision is not a digital therapist. MIM learns who you are, adjusts to your culture, and is designed to be pro-social, making real human connection more possible, not less necessary.
Watch the full conversation on YouTube and like and subscribe so you never miss an episode of The Tech Glow Up.
📩 GO DEEPER
Join the Tech Glow Up newsletter on Substack → https://substack.com/@mxnathanc
A "glow up" signifies a positive transformation, reflecting the journey of becoming a better, more successful version of oneself.
At The Tech Glow Up, we humanize the startup and innovation landscape by focusing on the essential aspects of the entrepreneurial journey. Groundbreaking ideas are often ahead of their time, making resilience and perseverance vital for founders and product leaders.
In our podcast, we engage with innovators to discuss their transformative ideas, the challenges they face, and how they create value for future success.
If you're a founder or product leader seeking your own glow up, or a seasoned entrepreneur with stories to share, we invite you to join our guest list via this link.